Marketing & growth manager (m/f/d)

As Marketing & Growth Manager, you will help us take marketing to the next level: more structured, more measurable and more closely connected to pipeline and revenue growth. This is a hands-on role for someone who can create focus, execute campaigns and build the processes needed to scale marketing in a fast-growing company.

You will work closely with our founders, Sales, Customer Success and our existing Marketing Manager to generate demand, improve lead management, strengthen event and campaign follow-up, create customer proof points and use AI tools to make marketing more efficient and impactful.

Your responsibilities

• Planning, executing and optimizing marketing campaigns across different channels.
• Improving how we generate, capture, qualify and hand over leads to Sales.
• Setting up clear campaign structures, timelines, KPIs and reporting.
• Working with HubSpot to manage campaigns, lists, workflows and lead data.
• Working closely with our Marketing Manager to make trade fairs, events and campaigns more structured and measurable.
• Helping prepare and follow up on events to increase the impact on pipeline and customer conversations.
• Coordinating customer stories, case studies, video content and proof points together with Sales and Customer Success.
• Supporting PR, partnerships and referral initiatives where they contribute to our growth.
• Identifying practical ways to use AI tools and automation in daily marketing work.
• Bringing structure, ownership and a hands-on mindset to marketing projects.

• You have several years of experience in B2B marketing, ideally in SaaS, tech, food-tech, retail-tech or a similar environment.

• You have experience planning and executing marketing campaigns from start to finish.

• You understand how marketing can support Sales and contribute to pipeline.

• You are comfortable working with CRM and marketing tools, ideally HubSpot.

• You are structured, analytical and enjoy working with KPIs.

• You are hands-on and happy to execute, not only create concepts.

• You are confident in managing projects, stakeholders and deadlines.

• You are interested in AI tools, automation and modern marketing workflows.

• You enjoy working in a fast-growing company where not everything is already defined.

• You are proactive, pragmatic and want to take ownership.
  

• You communicate clearly and have a very good command of English. German is a plus. 

• Exciting and responsible tasks in a fast-growing company with purpose.

• The opportunity for meaningful and future-oriented work – help us ensure that less food ends up in the bin.

• A central role in shaping how marketing at foodforecast works and grows.

• Close collaboration with founders, Sales, Customer Success and Marketing

• Responsibility for your own projects and the freedom to actively shape things.

• Flexible working hours and remote within Germany.

• A dynamic, motivated team with short decision-making paths.

• Employee benefits such as an Urban Sports membership, bike leasing and a contribution towards the company pension scheme

We are a tech start-up from Cologne that uses artificial intelligence (AI) to reduce food waste along the supply chain. Our AI analyzes historical sales data from a wide range of sectors - from bakeries to supermarkets and restaurants - and combines this with external influencing factors such as weather, public holidays and special location features. This results in precise, up-to-date forecasts for production and orders, which can be integrated fully automatically into existing systems. This not only makes planning more efficient, but also optimizes the use of goods - so that less food ends up in the garbage can.