About Infrakit
Infrakit is a fast-growing, Finland-based B2B SaaS company transforming the construction industry with our digital platform for infrastructure project management. We connect teams, machinery, and data in real time—reducing rework, accelerating delivery, and enabling more sustainable construction.
We are looking for a
Digital Marketing Manager
to take full responsibility for our digital marketing infrastructure, with a particular focus on our website. This role is perfect for someone eager to fuel the growth of a scaling startup and build a meaningful stake in its success—while turning that shared growth into their own career acceleration within Infrakit.
Key Responsibilities
Website Ownership & Management
* Take full responsibility for all aspects of Infrakit's website, from hosting and CMS management to security, plugins, and performance optimization
* Manage all updates—both technical and content-related—to ensure the site remains modern, user-friendly, and conversion-focused
* Create and optimize homepage and landing page experiences that inspire engagement and drive leads
* Maintain and coordinate multilingual content and translation process (4–5 languages), with fluent English as the working language
* Ensure seamless integration between the website and business systems (CRM, forms, automation tools, analytics platforms)
SEO & Search Visibility
* Ensure the website is fully optimized for search visibility across all key pages, with a strong focus on homepage and landing page performance
* Apply SEO best practices in structure, metadata, on-page elements, and internal linking to maximize reach and conversion
* Monitor performance with tools like Google Search Console and Ahrefs, making data-driven improvements to ranking and domain authority
* Keep up to date with evolving SEO and AI search trends and ensure Infrakit's website meets the latest technical and user experience standards
* Collaborate with regional SEO agencies
Analytics & Conversion Optimization
* Lead the measurement and analysis of marketing performance across the full funnel—from web traffic to MQLs, SQLs, and customer conversions
* Set up and maintain analytics tools (GA4, Google Search Console, tracking scripts) to capture accurate and actionable data
* Develop dashboards and reports that provide clear visibility into performance and highlight opportunities for improvement
* Draw insights from multiple sources to guide strategic decisions and optimize ROI
Collaboration & Growth
* Work closely with marketing, sales, and product teams to ensure digital channels support business priorities
* Collaborate with external partners where needed for content creation, development, or technical tasks
* Continuously look for ways to enhance the digital infrastructure and marketing impact
Qualifications
* 5+ years of experience in digital marketing within SaaS and/or B2B industries; or agency experience
* Strong background in website management (namely WordPress), including hosting, CMS, technical upkeep, and optimization
* Proven understanding of SEO principles and ability to apply them to core web pages
* Proficiency in Google Analytics 4, Google Search Console, and related tracking tools
* Experience integrating websites with CRM platforms (e.g., Pipedrive) and other marketing tools
* Excellent English, both written and verbal
* Ability to create and optimize landing pages from start to finish
Considered as a bonus:
* Experience with analytics visualization tools such as Power BI or Tableau
* Knowledge of A/B testing methods and CRO techniques
Why Join Infrakit
* Work remotely with occasional travel in a dynamic, international team
* Shape and own the digital infrastructure of a scaling SaaS company
* Be part of an innovative industry with strong growth potential
* Tap into real opportunities for career progression
Join us in shaping the future of sustainable infrastructure. If this sounds like the right opportunity for you, we'd love to hear from you. Applications are reviewed on an ongoing basis – don't wait to apply via our career page.
For more information, please contact HR Manager Laura Hannola