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Marketing manager

Augsburg
Hicron
Marketing Manager
Inserat online seit: 25 November
Beschreibung

Opportunities we offer



* Develop and implement an integrated marketing strategy tailored to the DACH market, ensuring alignment with global brand objectives and standards
* Plan, execute, and measure demand generation campaigns across digital and offline channels to drive new business leads
* Manage and expand our online presence (website, social media, SEO/SEA, content marketing) to position our SAP expertise internationally
* Create compelling content (whitepapers, case studies, newsletters, webinars, event materials) suited for a multicultural audience
* Collaborate closely with Sales, Business Development, and Consulting to optimize lead generation and conversion rates
* Monitor key marketing KPIs, handle budgeting, and report regularly to senior management
* Organize and manage regional and global events, including trade fairs, partner conferences, and customer workshops
* Foster relationships with SAP Marketing teams and partner agencies to ensure joint initiatives and co-branding
* Detect trends, analyze competitors internationally, and recommend innovative strategies



Competencies we’re looking for



* University degree in Marketing, Business, Communications, or a related field
* Several years of B2B marketing experience, ideally in IT, software, or SAP consulting
* Proven track record in demand generation, lead funnel management, and performance-driven digital marketing
* Strategic thinker with strong hands-on skills and adaptability to international contexts
* Proficiency in marketing automation, CRM platforms (e.g., HubSpot, Salesforce, SAP CRM), and digital advertising.
* Excellent communication skills in German and English; other languages are a plus
* Structured, proactive approach and intercultural competence



Why is it worth working with us



* A key position driving our brand and market presence in the DACH region, while collaborating internationally
* Flat hierarchies and the chance to shape business strategy and market entry.
* Flexible work arrangements, including remote opportunities
* Opportunities for further professional development within an international team passionate about technology and innovation
* Engaging industry events, workshops, and personal growth programs
* Location flexibility within DACH region (Germany, Austria, Switzerland) / Remote (with possibility of international travel)

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