Key Responsibilities
Insights & GMV Growth
* Analyze European shopping behaviors (e.g., sustainability trends, regional payment preferences) to design campaigns boosting GMV through localized promotions and seasonal strategies.
* Partner with product teams to pilot AI-driven tools (e.g., personalized recommendations, dynamic pricing) that increase conversion rates and average order value.
Campaign Development & Optimization
* Build and iterate marketing tools (e.g., automated bundling systems, loyalty gamification) to enhance user engagement and repeat purchases.
* Monitor real-time campaign performance via Tableau/Google Analytics, adjusting strategies to maximize ROI.
Strategic Partnerships & Cultural Campaigns
* Collaborate with European brands, influencers, and logistics partners to co-create campaigns aligned with local festivals (e.g., Christmas markets, Summer Sales) and cultural moments.
* Leverage TikTok/Instagram trends to amplify brand visibility and drive category-specific sales growth.
Qualifications
Education & Experience
* Bachelor’s/Master’s in Marketing, Data Analytics, or related field.
* 5+ years in e-commerce campaign management, with 3+ years focused on European markets (experience with Amazon Ads or Shopify campaigns is a plus).
* Proven success in scaling campaigns with measurable GMV impact.
Technical Skills
* Advanced proficiency in SQL, Google Analytics, and A/B testing frameworks.
* Familiarity with Meta Business Suite, TikTok Ads Manager, and CRM platforms.
* Understanding of GDPR compliance and cross-border logistics challenges.
Soft Skills
* Cultural sensitivity to navigate diverse European markets (e.g., UK, Germany, France).
* Strong stakeholder management skills to align internal teams and external partners.
* Adaptability to thrive in a fast-paced, multicultural environment.
Salary & Career Growth:
* Compensation: Competitive package with performance-based bonuses.
* Career Path: Opportunities to advance into roles such as Regional Operations Lead or Head of User Growth, with exposure to global market expansion strategies.