We're looking for a Market Lead to own our US expansion across all three brands. This isn't a traditional market manager role — you'll have full commercial ownership and real accountability for revenue growth.
About Lyto
Lyto Brands Group from Düsseldorf is one of Germany's fastest-growing e-commerce startups. We focus on personalized products. With a team of over 30, we grow 100%+ year-over-year. We're a team of Shopify nerds, marketing experts, and content specialists driven by our Growth Mindset.
Your Responsibilities
* Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
* Drive revenue growth and optimize conversion across the entire funnel
* Expand and shape the product assortment based on US market insights
* Understand which occasions, gifting moments, and cultural specifics really matter in the US
* Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams
* Act as the central point of accountability for market decisions — steering the right people in the right direction
* Identify growth opportunities
* Support building up a supplier and partner network in the US
Your Background
* You have successfully led commercial growth in e-commerce
* You understand what drives conversion and revenue in online retail
* You think strategically but execute hands‑on
* You're comfortable working cross-functionally and influencing without authority
* You're a US native or have deep expertise in US consumer culture and market dynamics
* You're based in the EU, ideally Germany
* German is not required
* You understand US gifting occasions, holidays, and consumer behavior
* Full commercial ownership of an entire market with direct impact on company growth
* Work directly with founders and leadership team
* Remote work possible (based in the US or flexible location)
* Regular on‑site visits to our loft office in Düsseldorf (monthly in first 3 months)
* Travel and accommodation covered
* Health benefits, meal allowance, top hardware (MacBook, widescreen)
* Team with strong Growth Mindset, honest communication, and "No Bullshit" culture
* Dedicated onboarding buddy and full tool access from day one
Join us and help us scale personalized products that truly inspire people.
Our process is transparent and fast: 2‑minute application (no cover letter needed) → first call with leadership → additional interviews (virtual) → on‑site trial day in Düsseldorf.
Seniority level
Mid-Senior level
Employment type
Full‑time
Industries
Technology, Information and Internet
Referrals increase your chances of interviewing at Lyto Brands Group GmbH by 2x
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