Your main responsibilities: Lead the co-creation of the global annual marketing plan for your therapeutic area with cross-functional medical, market access und regional teams. Understand the patient and healthcare professional journeys and company/local infrastructures as input to the strategy and marketing plan Prepare new product launches by defining the global product positioning, naming, key claims, pricing strategy, label/packaging, trademark Develop global promotional campaign toolkits and campaign implementation guidance for new product launches and key products in the portfolio in co-creation with Regions and key markets. Set and track KPIs for implementation in local markets Partner with the global portfolio team in the development of the global EN product pipeline and life cycle management of the portfolio: - Input to the portfolio analysis and gap assessment to steer the future strategic direction of the portfolio - Support the ideation process and evaluation of new product ideas from a strategic perspective based on insights, trends, competitor activities etc. - Generation and input of patient / customer insights to feed into product development - Provide input for potential calculation of early product ideas and feedback and on respective business cases Be an active member in the cross-functional innovation team and drive the development of the product formulation, scientific rationale and global value dossier in line with the targeted marketing positioning and claims Manage the budget for the therapeutic area under your responsibility Your profile: Solid track record (7 years) in brand management / marketing from the healthcare industry or consumer goods industry where healthcare professional and direct to patient communication plays a key role Experience in Enteral Nutrition and/or Innovation preferred Strong drive for results, sense of urgency, and ability to deliver customer value underpinned by autonomous and effective decision-making abilities Creative thinking, growth mindset, learning agility, and the ability to develop innovative strategies and plans Demonstrated strong project leadership and influencing skills across matrix organisations Capacity for complex data analyses to optimize the brand and deliver on opportunities Ability to translate science into stories for patients and healthcare professionals Experience in both local and regional/global rolls would be ideal Excellent communication and collaboration skills Intercultural sensitivity as you will be dealing with colleagues and external partners from around the world Fluent written and spoken English