A leading business law firm in Luxembourg is seeking a senior digital marketing officer to join its international team of legal experts.
Key Responsibilities
* Design and implement comprehensive digital marketing strategies, analysing and reporting on performance metrics.
* Collaborate with internal teams to maximise website traffic and user engagement, ensuring all digital content aligns with brand guidelines.
* Support the rollout of new digital tools and innovations, delivering training to stakeholders on social media and website usage.
Digital Marketing Tasks
* Websites Management & Optimisation:
o Update and manage the website back office, including content updates, page creation, and coordination with technical providers.
o Suggest and implement improvements to UX/UI, monitoring website performance via analytics tools.
o Create and manage Google Ads campaigns.
* Social Media Initiatives:
o Act as the main contact for LinkedIn, managing content planning, writing, and publishing posts, as well as LinkedIn Ads and sponsored content.
o Liaise with internal teams to coordinate messaging and visibility, upload and manage content on video platforms.
o Optimise metadata (titles, descriptions, tags, thumbnails, playlists).
* Newsletters:
o Create, format, and send newsletters using internal platforms, continuously improving performance (open rates, click-throughs, engagement).
o Manage the evolution of templates and visual design, ensuring alignment with brand identity and communication objectives.
Your Profile
* At least 5–7 years of experience in digital marketing, preferably in a B2B environment.
* Proficient with digital tools: WordPress, SEO, Google Ads, LinkedIn Campaign Manager.
* Passionate about social media and committed to keeping pace with emerging trends and platform updates.
* Excellent writing skills in English and French, with a strong analytical mindset and attention to performance tracking.
* Proactive, autonomous, structured, and detail-oriented, comfortable managing multiple projects simultaneously.