Meent is supporting INNOCEAN in the recruitment of a Freelance Le Mans / WEC 2026 Brand Experience Project Co-Leader.
INNOCEAN Worldwide Europe GmbH, based in Frankfurt am Main, Germany, is a leading international marketing and brand experience agency, working with global premium automotive brands across Europe and beyond.
We deliver large-scale brand experience, live activation, and motorsports-related programs, integrating strategy, creative, production, and operational excellence.
Role
The purpose of this role is to act as a Le Mans project 2026 Co-Leader, providing hands-on expertise and leadership across planning and execution for the Le Mans 2026 / WEC environment.
The role is designed to strengthen both the client side (Genesis Europe) and IEU’s project leadership, particularly given the highly complex, fast-paced, and unique nature of Le Mans.
The position will work in close collaboration with the existing IEU BX Project Manager / Lead and act as a key steering and coordination role across stakeholders.
Position:
* Provide expert guidance on WEC / Le Mans marketing and brand experience practices
* Co-lead planning and execution phases in close collaboration with the IEU BX PM / Lead
* Support the definition and management of key milestones, timelines, and decision points
* Actively steer and chase (where necessary) client-side stakeholders to ensure timely decisions and alignment
* Coordinate closely with the IEU’s appointed operational agency
* Ensure consistent project momentum, progress tracking, and issue resolution
* Support overseeing critical experience components, including:
o Space build and infrastructure planning
o Guest journey and hospitality design
o On-site guest management (including VIPs and global media groups)
* Ensure alignment with brand expectations, on-site marketing standards, and operational feasibility
Requirements:
Required Experience & Qualifications
* Hands-on marketing experience at Le Mans and/or within the WEC environment
* Prior involvement in WEC / Le Mans marketing activities
* Established communication experience and professional network with ACO and other relevant race stakeholders
* Direct knowledge of participating manufacturer brands’ on-site marketing practices or proven experience collaborating closely with such brands
* Strong understanding of the unique, highly challenging, and complex nature of Le Mans
* Proven ability to lead both planning and execution in high-pressure, live-event environments
Skills & Competencies
* Leadership and coordination skills across multiple stakeholders
* Highly structured and proactive project management mindset
* Ability to operate effectively in ambiguous and fast-moving environments
* Excellent communication skills and stakeholder management capability
* Hands-on, solution-oriented, and delivery-focused approach
Other information:
* Contract Type : Freelance (through the end of the race, with the possibility to discuss continued involvement for future events)
* Engagement model : Participation in regular working-level meetings with the client and operation agency, both remotely and in person as required - Ongoing involvement in internal IEU-sub-agency coordination meetings, with a hybrid working model - Regular, close collaboration throughout the project lifecycle, including on-site presence during key milestones and event periods
* Location : Frankfurt am Main (Germany)
* Starting date : Ideally no later than early March
* Salary : According to profile and experience
Committed to seeking all talents, Meent promotes equality. All applications will be considered regardless of color, religion, sex, age, national origin, disability, or genetic data.