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Head of product marketing (m/f/x)

Mannheim
osapiens
Marketing
Inserat online seit: 29 März
Beschreibung

Description Role Mission The Head of Product Marketing (m/f/x) will define and scale the strategic narrative for osapiens across its core product families: Sustainability; Transparency; Operational Efficiency. Sustainability Transparency Operational Efficiency This leader will unify a multi-product platform story that positions osapiens as a strategic enterprise operating layer driving measurable business outcomes. This is a portfolio strategy and category leadership role — not a feature marketing function. Why This Role Exists osapiens is evolving into a global enterprise software platform. To scale successfully, we must: Articulate a unified platform narrative across product families Align GTM around business value Product Marketing becomes the strategic connective tissue between Product, Revenue, and Market. Key Responsibilities 1. Portfolio & Platform Strategy Define the overarching platform narrative Develop differentiated positioning against point solutions and legacy systems Translate product capabilities into executive-level business impact Establish category authority through thought leadership 2. Global Launch Excellence Design and operationalize a tiered launch framework Create standardized global launch playbooks and Bill of Materials Align Product, Sales, and Demand Gen for each launch Measure launch impact on pipeline and revenue 3. Multi-Product GTM Architecture Define ICP segmentation and vertical strategy Develop persona-based value propositions Partner on pricing and packaging inputs Support cross-sell and platform bundling strategy 4. Sales & Customer Enablement Build executive sales narratives and messaging frameworks Develop competitive positioning and battlecards Improve win rates through structured enablement 5. Team & Organizational Design Build and lead a high-performance Product Marketing team Clarify charters across PMM, Content, and Analyst Relations Partner with the CMO on marketing operating model evolution Success Metrics (12–18 Months) Unified platform narrative adopted globally Repeatable launch engine with measurable pipeline impact Improved win rates through clearer positioning Strong alignment across Product, Sales, and Marketing Skills, Knowledge and Expertise 12+ years in B2B SaaS Product Marketing Experience leading multi-product portfolios Proven success scaling PMM teams Strong international GTM experience Executive presence with founders and board Benefits A purpose-driven mission tackling complex sustainability challenges whilst working alongside global industry pioneers Room for creativity through collaborative teamwork and an open communication culture Flexibility and team bonding with our hybrid work options Fuel for your growth journey, both personally and professionally Sustainable mobility options, promoting eco-friendly commuting solutions Fun team events and outings with our global teams Inspiring workspaces in Mannheim and beyond #J-18808-Ljbffr

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