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Global strategic insights manager

Bad Homburg
WD-40 Company
Manager
Inserat online seit: Veröffentlicht vor 19 Std.
Beschreibung

Join us as a Global Strategic Insights Manager and shape the future of our business through the power of data-driven storytelling. In this pivotal role, you’ll inform and shape the organization's strategic direction—transforming complex data into clear, compelling insights that drive growth, innovation, and competitive advantage. You’ll collaborate closely with marketing, commercial, and executive teams to uncover untapped opportunities and guide high-impact decisions across international markets. As the architect of our global insights platform, you’ll democratize access to intelligence, embedding a culture of insight-led decision-making at every level of the business. This is more than a data role—it’s a chance to lead with influence, inspire with clarity, and make a measurable difference in how we think, act, and grow globally. This role offers the flexibility of working a hybrid schedule from home and in our Bad Homburg, Germany office (minimum 2 days onsite). Applicants must be authorized to work in Germany without requiring visa sponsorship now or in the future. Research & Insight Generation Lead global research efforts across markets, consumers, and competitors using qualitative and quantitative methods to uncover trends, customer needs, and opportunities, ensuring insights are timely, relevant, and aligned with strategic goals. Strategic Analysis & Foresight Develop strategic, actionable insights by integrating internal data, third-party intelligence, and primary research to support long-term planning, scenario modeling, and performance-driven decision-making across the enterprise. Insight Platform Management & Sharing Develop and manage a global insight platform to make data and insights easily accessible across the organization. Storytelling & Communication Translate complex data into compelling stories and visuals that drive business decisions, while empowering teams to understand and apply insights effectively. Collaboration & Advisory Collaborate with regional and functional teams to ensure insights are actionable and aligned, while developing global standards for consistent data collection and advising senior leaders with strategic, insight-driven recommendations. Project & Stakeholder Management Oversee end-to-end research project management, ensuring timely and budget-conscious delivery by coordinating with agencies, vendors, and internal teams to achieve high-quality outcomes. Reporting & Continuous Improvement Provide regular updates on market trends, competitive dynamics, and consumer behavior, while continuously enhancing insight tools and processes to improve how insights are captured, shared, and applied across the organization. Bachelor’s Degree in one of the following fields: Marketing, Business Administration, Economics, Psychology (particularly consumer behavior, Statistics or Data Science). Master’s Degree highly desirable. Excellent English communication skills, both written and verbal. At least 10 years of hands-on experience in areas of marketing research, market data analysis, and consumer insights, preferably with CPG (Consumer Packaged Goods). Experience with multi-country research and cultural differences in consumer behavior. Experience with third party agency and consultant management. Experience working latest research techniques and methodologies, including use of AI. Able to design and conduct both qualitative and quantitative research, synthesize large data sets, and apply analytical tools to uncover actionable business insights. Proficiency in transforming complex data into clear, compelling narratives that influence decision-making at all levels of the organization. Strong interpersonal and cross-functional collaboration skills to align global teams, manage external partners, and embed a culture of insight-driven strategy.

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