Team Management & Training:
* Hire and train Distributor Sales Representatives (DSRs).
* Provide in-depth training on product knowledge, sales strategies, discounts, promotions, and CRM usage.
* Build and enhance the capability of the distributor team to meet business goals.
Sales & Market Strategy Execution:
* Drive sales revenue, volume, and mix in line with company objectives.
* Ensure effective deployment of product assortments and POST (Point-of-Sale) placement in target markets.
* Develop and manage relationships with key distributors and SSO (Self-Service Outlets), particularly Platinum, Gold, and Silver SSOs.
Distributor & Channel Management:
* Collaborate with distributors to expand reach and maintain consistent sales performance.
* Ensure adherence to Standard Operating Procedures (SOPs) for daily and weekly routines, invoicing, and market activities.
* Assist with route planning, key account relationship management, and performance monitoring of SSOs and DSRs.
* Identify new business opportunities and ensure effective implementation of initiatives like Eeden and Shop Assistant programs.
Business Performance & Reporting:
* Monitor and report on key sales metrics such as invoicing, revenue, collections, and product performance.
* Conduct regular performance reviews with distributors to identify growth opportunities and resolve issues.
* Provide monthly reports on market trends, competitor activities, and sales progress.
Market Intelligence & Customer Focus:
* Collect and report on competitor intelligence.
* Address customer complaints and ensure timely resolution.
* Ensure that DSRs follow best practices in customer service and product delivery.
Painter Program Support:
* Assist with the identification and registration of painters for the painter program.
* Ensure successful translation of painter programs into tangible sell-out and sell-in results.
Key Skills & Qualifications:
Education:
* University degree. An MBA is a plus.
Experience:
* 4-6 years of sales experience in a manufacturing or distribution-based industry.
* Prior experience in managing distributors or indirect teams, preferably in sectors like paint, appliances, lubricants, or construction.
Skills:
* Strong leadership and team-building skills.
* Excellent communication (written and verbal) and interpersonal skills.
* Ability to execute sales strategies and drive results.
* Proficient in Microsoft Office (Excel, PowerPoint, Word) and CRM tools.
* Analytical mindset with a focus on achieving sales targets.
Other Requirements:
* Willingness to relocate within India if needed.
* Strong problem-solving and decision-making skills.
Skills Required
Microsoft Excel, Distributor Management, Leadership, Market Analysis, CRM Tools, Sales Strategy