Team Lead International Marketing (m/f/d)
Rhine-Main Area | Hybrid
Do you enjoy combining brand strategy, marketing communications, digital marketing, influencer partnerships and consumer engagement to drive growth across international markets?
We are partnering with a successful international consumer goods company looking for a marketing leader to drive brand growth across a portfolio of dynamic international markets. The focus lies on major metropolitan areas such as Dubai, Abu Dhabi, Riyadh, Jeddah, Doha, Kuwait City and other high-growth consumer markets (North Africa/Middle East) with a strong affinity for lifestyle and consumer brands.
Your Responsibilities
* Lead and develop an international marketing team
* Define and execute regional marketing, communication and growth strategies
* Drive brand development across multiple international markets
* Lead social media, digital marketing and influencer marketing initiatives
* Develop integrated communication and consumer activation campaigns
* Collaborate with influencers, agencies and local marketing partners
* Work closely with distributors and commercial partners across the region
* Plan and execute product launches and go-to-market strategies
* Analyze consumer, market and competitive trends to identify growth opportunities
* Manage marketing budgets and ensure effective allocation of resources
* Partner with Sales, Product Management and other international stakeholders
* Strengthen brand awareness, consumer engagement and market share
Your Profile
* Degree in Marketing, Communications, Business Administration or a comparable qualification
* Several years of experience in an international marketing environment
* Previous leadership experience in Marketing, Brand Management or Communications
* Experience within FMCG, consumer goods, beauty, lifestyle, food & beverage or retail-related industries
* Strong expertise in brand building, consumer marketing and communication strategies
* Solid understanding of digital marketing, social media and influencer marketing
* Experience working with international markets, distributors or commercial partners
* Strong understanding of consumer behavior, market dynamics and cultural differences
* Strategic mindset combined with a hands-on approach to execution
* Fluent English skills
* Homebase close to Frankfurt a.M.
What You Can Expect
* Leadership role with international responsibility
* Direct impact on brand growth and market development
* Ownership of a strategically important growth region
* Close collaboration with international teams and senior stakeholders
* High level of autonomy and influence
* Modern hybrid working environment
* Extensive learning and development opportunities
* Attractive compensation package and additional benefits
* International career opportunities within a growing organization
If you combine strong brand expertise, digital marketing know-how and leadership experience with a passion for international consumer markets, we would love to hear from you.