Stellenbeschreibung SharkNinja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact peoples lives in around the world. The company has a proven track record of bringing disruptive innovation to market and developing consumer products that drive growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, SharkNinja’s products are sold at key retailers online and offline and through distributors worldwide. Location: Germany Frankfurt Hybrid (3 days office) Are you a CRM expert with a passion for data‑driven customer engagement? Do you thrive on leading strategy, optimizing CDP performance and driving automated personalization? If so we have an exciting opportunity for you! What Youll Do: Lead & Develop Our CDP Strategy: Take full ownership of our Bloomreach (Exponea) strategy to enhance customer experience and drive business growth. CRM & Customer Lifecycle Strategy: Develop and execute a roadmap for loyalty, retention and hyper‑personalized campaigns to deliver the right message at the right time. Automated Personalization: Lead the automation of cross‑channel messaging—including email, SMS, push notifications and on‑site personalization—to create seamless, relevant experiences. Team Leadership & Mentoring: Oversee and mentor the CRM team, provide guidance, upskilling and foster a high‑performing data‑driven culture. Data‑Led Decision Making: Define key CRM performance metrics, analyze data and use insights to continuously refine and optimize customer engagement strategy. CDP & Tech Innovation: Act as the internal expert on Bloomreach, embedding best practices in segmentation, automation and personalization. Stakeholder Collaboration: Work closely with Marketing, Data and Digital teams to align CRM efforts with wider business objectives, ensuring a cohesive, customer‑first approach. What Youll Need: Experienced CRM Leader: Proven experience as a Senior CRM Manager, ideally within a fast‑paced digital‑first or e‑commerce environment. Bloomreach Expertise: Extensive hands‑on experience with Bloomreach (Exponea) or a similar platform and a deep understanding of maximizing its potential. CDP & Data‑Driven Approach: Strong background in Customer Data Platforms, data analysis, segmentation and customer insights. Marketing Automation Specialist: Expertise in automated customer journeys, lifecycle marketing and CRM campaign optimization. Omni‑Channel CRM Knowledge: Experience delivering cross‑channel CRM strategies integrating email, SMS, push and paid channels for maximum impact. Loyalty & Retention Specialist: A strong understanding of customer loyalty programs, retention strategies and subscription models. Analytical Mindset: Proficiency in SQL, Power BI and other reporting tools to extract insights and inform decision‑making. Strong Communicator & Leader: Ability to influence stakeholders, present insights effectively and mentor teams to drive CRM excellence. Why Join Us: High‑Impact Role: Lead a strategic transformation and take full ownership of our CDP strategy. Shape the Future of CRM: Drive best‑in‑class personalization, retention and loyalty initiatives. Lead & Develop a Team: Mentor and guide a talented CRM team to excel in Bloomreach and data‑driven engagement strategies. Work with Cutting‑Edge Technology: Own and optimize Bloomreach (Exponea) capabilities to their fullest potential. Fast‑Paced & Collaborative Environment: Work alongside a talent team in a business that values innovation, data‑driven decisions and customer‑centric thinking. Our Culture: At SharkNinja don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer: We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts and more. We empower your personal and professional growth with high‑impact Learning Programs featuring bold voices redefining what's possible. When you join you’re not just part of a company—you’re part of an outrageously extraordinary community. Together we won’t just launch products; we’ll disrupt entire markets. Diversity, Equity and Inclusion: SharkNinja Diversity, Equity and Inclusion are vital to our global success. Valuing each unique voice and blending diverse skills strengthens innovation every day. We support all associates in bringing their authentic selves to work, making an impact and having the opportunity for career acceleration. With help from our leadership, associates and our community we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice For candidates based in all regions please refer to this Candidate Privacy Notice. For candidates based in China please refer to this Candidate Privacy Notice. For candidates based in Vietnam please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at. Required Experience: Manager Key Skills: Children Activity Customer Service B2C Ale JavaScript Asic Full Time Experience: years Vacancy: 1 #J-18808-Ljbffr