Senior Brand Manager Rx (m/w/d) – Viatris
Viatris, formerly Mylan Germany GmbH, is a global pharmaceuticals company focused on improving health worldwide.
We act courageously to provide high quality medicines, advance sustainable operations, innovate solutions, and collaborate with partners to enrich lives.
Responsibilities
* Coordinate and steer the cross‑functional brand team including Market Access, Supply Chain, Medical, Sales, Business Intelligence and other relevant departments.
* Develop and execute marketing strategies and campaigns to maximize the commercial potential of our pancreatic enzyme products or other products in the Gastroenterology area.
* Develop, monitor and implement clear tactical plans to achieve set goals aligned with strategic priorities, with KPI orientation.
* Optimize the marketing mix to increase profitability and ROI.
* Analyze and interpret market trends and health policy developments to identify market opportunities and take timely actions.
* Create business cases, take full forecast responsibility and manage the product lifecycle.
* Set strategic directions, produce marketing and advertising materials, and conduct product training for sales teams.
* Manage assigned marketing budgets and project timelines.
* Build close working relationships with key stakeholders at national and regional level.
* Ensure all marketing activities comply with regulatory and legal requirements.
* Report regularly to local and international brand management.
Qualifications
* Master’s degree in Economics, Natural Sciences or a comparable field.
* Qualifications according to the German 75 AMG (Arzneimittelgesetz) are desirable.
* Minimum 5 years experience in product management of prescription products; experience in pancreatic enzymes, cystic fibrosis and/or gastroenterology is an advantage.
* Passionate about working in a dynamic environment and capable of driving change.
* Experience leading larger interdisciplinary project teams.
* Knowledge in digital/omnichannel marketing.
* Strong communication and presentation skills.
* Willingness to travel regularly to collaborate with sales teams and key customers.
* Fluent in German and English, written and spoken.
Benefits
* Opportunity to shape and influence the workplace culture based on respect and appreciation.
* Certified Great Place to Work employer.
* Freedom to contribute ideas and actively drive their implementation.
* Financial additional benefits with competitive salary and a generous pension scheme, plus other individual benefits.
Viatris is an Equal Opportunity Employer.
Location: Frankfurt am Main, Germany
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