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Emea product development director

Eschborn
Waters Corporation
Director
100.000 € - 125.000 € pro Jahr
Inserat online seit: 30 Juli
Beschreibung

Responsibilities

Key Role Objectives

* Growth Strategy: Work closely with business segments to align regional growth strategy with the global strategy. Collaborate with Business Segment Leads, SMI leads, Regional GMs, and the commercial organization to build a regional growth strategy that meets AOP targets.
* Marketing Initiatives: Translate regional growth strategies into marketing initiatives that drive go-to-market plans, fuel demand generation, accelerate growth, and expand into new territories. Develop measurable integrated marketing campaigns using the full marketing mix to maximize customer engagement.
* New Product Introductions: Develop a regional NPI model with stakeholders, identifying key milestones. Build a cross-functional team to execute strategies, deliver a two-year AOP, and ensure market acceptance and value proposition alignment.
* Business Intelligence: Support market or regional expansion with assessments, gather product intelligence, competitive insights, win/loss analysis, customer segmentation, and market trends. Provide analysis and recommendations for leadership and reporting, contributing to weekly and quarterly reviews.
* Demand Generation: Build a demand engine that contributes double-digit growth, emphasizing digital channels. Collaborate with regional and global teams to leverage resources and optimize impact.
* Marketing Leadership: Lead and develop a high-performing team, fostering accountability, creativity, and collaboration to maximize marketing ROI.

Qualifications

* Lead the development and implementation of marketing strategies to achieve product revenue goals in EMEA.
* Design strategies targeting retention, expansion, and displacement of technologies.
* Lead the Market Development team in executing integrated marketing plans.
* Maintain monthly market overviews covering market conditions, competition, and trends.
* Oversee marketing KPIs such as MQLs, conversion rates, and funnel creation.
* Execute demand generation activities across segments to enhance engagement and conversions.
* Create regional content, including digital events and content, to generate leads.
* Build relationships with Key Opinion Leaders and coordinate with corporate communications.
* Implement sales strategies, drive initiatives, and enable sales teams.
* Collaborate with leadership to develop the annual operating plan.
* Establish as a subject matter expert within EMEA, influencing cross-team efforts.
* Lead and develop a team of market development managers.
* Enhance the team's skills in campaigns, customer journeys, and regional branding.
* Train and nurture team members to achieve their objectives.

Additional Requirements:

* Bachelor’s degree in science, engineering, or marketing.
* 10+ years in marketing and business development, preferably with Waters or similar industry experience.
* Proven ability to develop and execute business plans.
* People leadership experience preferred.
* Ability to develop talent and future leaders.
* Excellent communication, collaboration, and problem-solving skills.
* Maintain professional relationships aligned with Waters' values.
* Proactive in establishing team relationships across departments.
* Self-motivated and adaptable to changing demands.
* Willingness to travel approximately 30% regionally and internationally.

Diversity and inclusion are core values at Waters. We actively promote inclusive practices to enhance our organization, products, and community. Waters is an equal opportunity employer.

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