Overview
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your new role
Lead and develop a high-performing marketing organisation for the Germany, Switzerland, Austria (GSA) region to strengthen brand leadership, drive market share, and maximise revenue across the full Discovery Global ecosystem (networks and streaming). Deliver locally relevant, insight-led marketing that increases funnel efficiency, accelerates digital and social execution, and enables Discovery Global to be an industry leader in the GSA market.
Your Role Accountabilities
Regional Marketing Strategy & Integrated Planning
* Own and define breakthrough marketing standards and the strategy for GSA, ensuring alignment with global and regional priorities
* Direct the development and execution of consolidated, integrated lifecycle marketing plans that build brand equity and drive consumer engagement across all relevant touchpoints
* Create marketing strategies that support Discovery Global networks’ content and ad sales business to become a best in class FTA general entertainment network in GSA, with a particular focus on transforming digital and social strategy and execution
Brand, Campaigns & Go-to-Market
* Deliver impactful, locally relevant campaigns for TV and streaming that build audience growth and brand affinity
* Lead go-to-market planning and execution for product/service launches in GSA, including creative development, campaign delivery, and content marketing
* Drive long-term marketing planning for key franchises and products, adapting global direction to local market dynamics and audience needs
Insights, Research & Strategic Decision Support
* Own the regional insights and research agenda to answer key strategic questions across content and marketing, including creative evaluation/testing, messaging/positioning validation, market sizing, and segmentation
* Ensure insights are translated into clear recommendations that improve strategic choices and campaign effectiveness
Budget Ownership, Reporting & Performance Stewardship
* Own the regional marketing budget, including planning, forecasting, and controlling; proactively steer allocations in line with business priorities and special projects
* Maintain regular communication with key business partners to factor in any changes in financial planning in relation to business goals and special projects
* Ensure clear, efficient reporting to regional and global stakeholders, continuously improving processes and reporting effectiveness
Leadership & Cross-Functional Collaboration
* As a senior member of the GSA management team, contribute to budgeting, target- and objective-setting, long-term planning, and the growth of revenues and margins across lines of business
* Lead, motivate, and develop a high-performing team of marketers and media planners; foster a culture of innovation and continuous improvement
* Collaborate closely with PR & Communications and cross-functional stakeholders to ensure consistent messaging and maximise campaign impact; represent the GSA marketing function in company and industry initiatives
* Partner with PR & Communications to align the long-range press strategy and the public-facing profile of group-marketing-managed brands and titles
Qualifications & Experience
* Bachelor’s degree or higher in Marketing, Business, or related field
* Extensive progressive experience in marketing, strategic planning, and creative services (ideally within media & entertainment)
* Demonstrated success in developing and implementing marketing strategies and campaigns for premium brands
* Experience managing multi-channel marketing (digital, social, media, partnerships, etc.)
* Strong project management skills; ability to manage multiple initiatives and deadlines
* Proven people leadership across multi-disciplinary teams and senior stakeholders
* Excellent communication, negotiation, and influencing skills
* Strong analytical and financial acumen, including budget ownership
* Innovative mindset; ability to adapt in a dynamic market environment.
* Fluency in German and English required, additional languages a plus.
Additional Information
On June 9, 2025, Warner Bros. Discovery announced plans to separate into two publicly traded companies, Warner Bros. and Discovery Global, with an expected completion in mid-2026. More details, including leadership appointments and information on individual brands, are available in the newsroom. Although you will be hired by Warner Bros. Discovery, upon the planned separation in 2026, your employment likely will transition to Discovery Global. During this period of transformation, you’ll have an exciting opportunity to lay the foundation at one of the world’s premier entertainment brands.
How We Get Things Done
Our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at the guiding-principles page on the WBD site. We hope they resonate with you and look forward to discussing them during your interview.
Inclusion Statement
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means we consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. Flexible working hours are offered to assist. If you require adjustments or accommodations during the job application and/or recruitment process, please visit the accessibility page for instructions to submit your request.
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