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Team lead brand management (all genders)

München
zooplus SE
Inserat online seit: 13 Oktober
Beschreibung

Job Description We are seeking a strategic and dynamic leader to drive the growth and success of Zooplus’ Own Brands Accessories portfolio. As Team Lead, you will manage a team of up to seven Brand Managers, guiding brand strategy, commercial performance, and cross-functional execution. You will collaborate closely with Marketing, Product Development, Purchasing, and Sales teams to ensure that each brand is differentiated, customer-focused, and commercially successful. Key Responsibilities: · Define and execute the strategic direction of the Own Brands Accessories portfolio, including brand positioning, innovation, assortment planning, and channel expansion. · Lead, coach, and develop a high-performing team of Brand Managers, providing clear vision, guidance, and support for successful brand initiatives. · Collaborate with product development teams to create innovative, high-quality pet accessories that meet customer needs and drive commercial success. · Oversee marketing campaigns across digital, social media, and e-commerce channels to build brand awareness, engagement, and sales. · Identify and lead growth initiatives, including new customer segments, channel pilots, innovation projects, and strategic partnerships. · Conduct market research and competitive analysis to inform brand strategies and capitalize on emerging trends. · Manage brand budgets and resource allocation to ensure data-driven, high-impact investments. · Monitor and analyze brand performance metrics, including sales, margin, and customer satisfaction, providing actionable insights and recommendations. · Represent Own Brands Accessories in senior cross-functional forums, ensuring alignment with Category Management, Sales, and Procurement.

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