Work Flexibility: Remote
European Brand Manager – PPE
Location: Flexible across Europe (preferred - Netherlands, France, Germany, Italy, Spain, UK)
About the Role
We are looking for a strategic, commercially minded European Brand Manager to lead the PPE portfolio within our Orthopaedic Instruments division.
PPE:
You will operate as the pan-European brand expert, shaping strategy, driving portfolio growth, and leading a critical market assessment to unlock new opportunities, including future category expansion.
You will work across countries, functions, and senior stakeholders to define the direction of the portfolio and ensure strong execution across Europe.
What You Will Do
Strategy & Growth
1. Define and lead the European brand strategy aligned with global direction
2. Deliver annual and long-range plans to drive growth, profitability, and market share
3. Lead a strategic market assessment to identify future expansion opportunities and support upcoming product launches
4. Build and execute a 3–5 year portfolio roadmap
Execution & Commercial Impact
5. Develop scalable marketing campaigns, tools, and assets for local market activation
6. Drive product lifecycle management (launches, optimization, phase-out)
7. Partner with country leadership to forecast demand and align with supply chain
8. Monitor performance and define data-driven actions to improve results
Stakeholder & Market Engagement
9. Act as the central point of contact for local marketing and sales teams across Europe
10. Build strong relationships with key opinion leaders (KOLs) and customers
11. Collaborate cross-functionally (Marketing, Sales, Supply Chain, Education, R&D)
Education & Customer Experience
12. Shape and deliver European customer engagement initiatives (events, congresses, hands-on programs)
13. Partner with the Education team to define and implement training strategies
14. Drive internal and external brand awareness and value perception
Portfolio Development
15. Contribute to new product development, line extensions, and M&A initiatives
16. Support the evolution of the portfolio in line
What You Bring
Experience & Background
17. 8+ years of professional experience
18. 5+ years in medical devices, marketing, or commercial roles
19. Experience working across multiple European markets
20. Bachelor’s degree required; MBA is a plus
Skills & Capabilities
21. Strong strategic thinking combined with hands-on execution
22. Highly analytical and data-driven
23. Excellent communication and stakeholder management skills
24. Ability to influence and lead without direct authority
25. Comfortable operating in a complex, evolving environment
26. Strong project management skills with ability to manage multiple priorities
Other Requirements
27. Fluent in English (additional European languages are a plus)
28. Willingness to travel across Europe (~40%)
Why This Role
29. High visibility role with direct impact on business growth in Europe
30. Opportunity to shape strategy and influence future portfolio direction
31. Work in a fast-evolving environment with strong cross-functional exposure
32. Be part of a team with ambitious growth objectives and high expectations
Additional Information
33. Competitive salary and bonus package aligned with experience and location
34. Flexible working location within Europe
Travel Percentage: 40%