Job Description About your tasks: Generate deep insights into campaign performance and user behaviour, analysing conversion funnels, ad interactions, and revenue drivers within our retail media ecosystem Own and evolve measurement frameworks, including attribution models, incrementality testing, and advertiser ROI tracking Drive experimentation in an advertising context, designing and analysing A/B tests for ad placements, bidding strategies, and relevance models Build and scale self-service analytics and dashboards for internal stakeholders and commercial teams to optimise campaign performance and audience strategies Partner with Product, Engineering, and Commercial teams to define KPIs, tracking concepts, and data models across Retail Media and MarTech use cases