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Head of digital marketing (f/m/d) rhenus group

Hilden
TieTalent
Marketing
100.000 € - 125.000 € pro Jahr
Inserat online seit: 31 Juli
Beschreibung

About

Welcome to Rhenus!

The Rhenus Group is one of the leading global logistics service providers. We offer customized solutions for companies in a wide range of industries along the entire supply chain. From multimodal transportation to perfect warehousing, from smooth customs clearance to innovative value-added services: we are always at the cutting edge and at our customers' side.

Digital Strategy & Innovation

* Lead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation)
* Drive digital growth, lead generation and customer experience with a forward-looking roadmap
* Monitor and apply emerging B2B digital and AI trends to maintain a competitive edge
* Take digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.

Digital Execution & Performance

* Oversee performance marketing (PPC, retargeting, programmatic) to drive demand
* Lead website and SEO optimization to boost traffic, UX, and lead generation
* Enable data-driven decisions focused on conversion, ROI, and attribution
* Guide regional teams in localizing campaigns and ensuring brand consistency

Digital Infrastructure & Martech

* Own and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & Transformation
* Collaborate with IT and partners to enhance website and digital touchpoints for usability and performance
* Monitor GDPR and data privacy compliance across all digital activities

Content & Engagement

* Collaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.

Team Leadership & Collaboration

* Lead and develop a high-performing team of digital marketing professionals at group level.
* Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives.
* Manage external vendors, agencies, and consultants effectively.

Education & Experience

* Degree in Marketing, Digital Media, Business, or related field (Master's preferred)
* 4+ years in digital marketing leadership, ideally in global B2B or industrial sectors; B2C experience with B2B adaptability also welcome
* Proven success in leading teams and digital campaigns with strong, measurable impact

Skills & Competencies

* Deep expertise in digital channels, SEO/SEM, analytics, MAP, and web tech
* Collaborative, people-oriented leader with cross-functional team experience
* Strategic thinker with strong analytical and problem-solving skills
* Excellent communicator with executive-level stakeholder management
* Strong understanding of the B2B buyer journey and scalable lead generation
* Excellent command of English is essential, as the role involves close collaboration with international stakeholders. Proficiency in German and/or Spanish is a valuable asset.

Why Join Us?

* Play a key role in shaping the digital future of a global industry leader.
* Lead transformation in an ambitious, forward-thinking marketing organization.
* Work with international teams in a dynamic, fast-paced B2B environment.
* Access to growth opportunities and exposure to senior leadership.

Flexible Working Hours: We offer flexible schedules to suit your lifestyle and personal commitments.

Personalized Growth: Accelerate your career with development opportunities, tailored to your talents and interests.

Continuous Training: Sharpen your skills and advance your expertise with our professional development programs.

Great Team: It's truly the people that make the difference - and with us you'll join the best team around.

Modern Equipment: Work with cutting-edge tools and technology designed for peak performance.

Agile Environment: Embrace a dynamic work culture, where you and your team adapt quickly to meet evolving needs.

Flat Hierarchies: Get straight through to the decision-makers with our streamlined organizational structure.

TITL1_DE

Nice-to-have skills

* CMS
* SEM
* SEO
* Hilden, North Rhine-Westphalia, Germany

Work experience

* SEO
* SEM / Traffic
* CMO / Head of Marketing

Languages

* English
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