Job Description
To further strengthen our Product Line Sensor Signal Conditioning and ASICs we are looking for a working student in the field of Product marketing to drive growth for next Generation Automotive and Industrial Sensor Products.
Key Responsibilities:
1. Market Analysis & Strategy: Conduct and analyze market research to identify innovative growth opportunities. Apply state-of-the-art market research tools (e.g. PESTEL) to evaluate key trends and risks.
2. Competitive Benchmarking: Monitor competitors, analyze industry benchmarks, and present findings to the team to inform strategy.
3. Project Leadership: Drive a designated project from inception to completion, gaining valuable project management experience.
4. Collaboration: Work closely with Product Managers, Application Engineers, Senior Management, and Sales teams to translate customer needs into differentiated product offerings.
5. Go-to-Market Preparation: Support product launch activities, including creating and refining marketing materials and internal presentations.
6. Process Optimization: Identify and implement tools or AI-driven strategies to enhance marketing efficiency and customer engagement.
Qualifications
7. Enrolled in Management and Technology, Industrial Engineering, Business Administration, Electrical Engineering or related fields; Master's studies are a plus.
8. Passionate about technology, especially in the automotive and industrial sectors. Interested in analyzing business and economic data to support decision-making.
9. Basic understanding of the semiconductor ecosystem
10. Customer-oriented team player who actively thrives in a fast-paced, demanding environment and enjoys collaboration.
11. Proficiency in MS Office (PowerPoint, Excel); programming skills are a plus.
12. Fluent in English (written and spoken); German is an advantage.