TBAuctions brings buyers and sellers together globally through Europe's leading industrial auction platform, creating exceptional value by securing the best market prices and facilitating industry transformation.
Through customer-centric and a broad bidding platform, we enable seamless asset transactions while supporting industries navigating change.
To accelerate our mission of becoming Europe's market-leading auction platform and expand our commercial excellence across Continental Europe, we are seeking an exceptional Commercial Director to lead, inspire, and scale our international commercial teams.
The Opportunity
This position offers a rare combination of personal and collective impact.
For you personally:
• A pivotal leadership role within a rapidly growing European group where your strategic vision directly shapes commercial outcomes across multiple markets and drives the organization toward market leadership
• The autonomy to operate as an entrepreneur within the enterprise, with maximum degrees of freedom to innovate, decide, and execute—supported by the resources and backing of a ambitious Private Equity group
For your teams and the organization:
• The opportunity to elevate commercial teams across Continental Europe through coaching, training, and development initiatives that unlock individual potential and accelerate collective performance
• The chance to architect go-to-market strategies that address the unique strengths and challenges of diverse national markets, creating a unified commercial approach that respects local nuances while driving toward shared European success
These opportunities are grounded in the fundamental characteristics of this position: complete ownership of commercial performance across Continental Europe, including revenue growth, pipeline development, pricing strategy, and key account management.
You will define and execute the commercial strategy, build and scale go-to-market models across countries and verticals, and collaborate closely with central platform, data, marketing, automation, and AI teams to leverage every competitive advantage.
Imagine leading teams across Europe's most dynamic industrial markets, celebrating their victories while systematically elevating their capabilities. Picture yourself crafting commercial strategies that unlock new revenue dimensions through entrepreneurial spirit, sales expertise, and customer-first innovation.
Envision regular travel across Europe—not just to monitor performance, but to inspire teams, engage strategic customers, and forge partnerships that compound our competitive advantages. You'll achieve these ambitions because you'll have genuine authority to make decisions, allocate resources, and shape organizational direction, with the full support of leadership who value initiative and results over bureaucracy.
This environment enables such ambitious outcomes because Surplex combines startup agility with institutional strength. You'll structure your work according to your priorities, choose from locations across Europe that match your lifestyle needs, and build your approach around what drives results rather than conforming to rigid processes. The organization's strong financial performance, expanding customer base, and clear path to market leadership create momentum you can harness. Meanwhile, regular European events, sales trainings, and coaching programs ensure you're never isolated—you're part of a connected, growing community of commercial professionals who share knowledge and celebrate success together.
\"We work as a team with high degrees of freedom, aligned within the group. Therefore, this position is ideal for builders who bring the will to make decisions and lead internationally successful organizations.\"
— Fons Tooten, Regional General Manager
Your success in this vision depends on your ability to blend strategic thinking with hands-on execution—developing concepts and bringing them to life with relentless follow-through. This role demands someone who thrives on delivering solutions to customers while building and celebrating successful teams, who sees challenges as opportunities to innovate, and who measures their impact in both revenue growth and organizational development.
You will own the complete commercial performance journey: defining go-to-market strategies that capture market share, evolving sales organizations to meet changing market demands, implementing training and coaching programs that elevate individual and team capabilities, and actively participating in transformation initiatives that integrate our Continental operations.
Your regular European travel will not be administrative oversight but strategic engagement—supporting teams in the field, collaborating with key customers, and building partnerships that create sustainable competitive advantages.
This position is for someone who:
• Develops and executes strategic concepts with pronounced hands-on mentality, implementation strength, and excellent sales capabilities
• Thrives on delivering customer solutions while building team success and celebrating collective achievements
• Demonstrates genuine enthusiasm in working with people, the will to succeed, team-oriented collaboration, and creative problem-solving capabilities
• Brings proven capacity for self-organization and the determination to directly influence their earning potential through performance
• Possesses goal orientation, customer focus, closing strength, and technical understanding sufficient to navigate complex industrial environments
• Exhibits the ability to calibrate approaches across diverse situations, develop creative solutions for different customer types, and build trust through authentic engagement and leadership
Your Profile and Experience
The ideal candidate will demonstrate a successful track record that includes these essential elements—though we recognize that exceptional leaders may bring strength in some areas while developing others:
• Minimum 10 years of relevant experience in senior commercial, business development, or general management roles, with demonstrable impact on organizational performance
• Proven track record in building and scaling European or international businesses, or leading complex go-to-market strategies across multiple markets
• Strong capabilities in identifying and realizing growth opportunities across new markets, sectors, customer segments, and value propositions
• Experience leading, developing, and inspiring international commercial teams to achieve ambitious targets
• The flexibility to adapt communication styles and approaches across different cultural contexts and stakeholder groups, combined with the proactive mindset necessary for entrepreneurial leadership
These qualifications form the foundation, but we're equally interested in how you've applied them—the transformations you've led, the teams you've built, the strategies you've executed, and the results you've delivered. We value leaders who combine analytical rigor with emotional intelligence, who balance data-driven decision-making with intuitive market understanding, and who recognize that sustainable success requires both individual excellence and collective achievement.
What We Offer
• A key leadership position within a highly ambitious and rapidly growing European group, where your strategic contributions directly influence commercial outcomes across Continental Europe
• The autonomy to actively shape Surplex's commercial future in Continental Europe as an entrepreneur within the enterprise, with maximum degrees of freedom in execution
• A competitive and attractive compensation package including competitive base salary and performance-based variable compensation that directly rewards your impact
• Complete business equipment including notebook, iPad, mobile phone, and company car to support your pan-European responsibilities
• Flexibility in work location across Europe, with the ability to structure your work according to your priorities and personal circumstances
• Regular European events, sales trainings, and coaching programs that support continuous development and team cohesion
• The backing and resources of a successful Private Equity group combined with the agility and innovation culture of a growth-stage organization
Your First Year Journey
Months 1-3: Foundation and Integration
Comprehensive onboarding with leaders from our national subsidiary companies, deep immersion in our commercial operations, platform capabilities, and customer segments. During this period, you'll develop your understanding of each market's unique characteristics while beginning to conceptualize and implement your initial strategic initiatives. You'll establish relationships with key stakeholders, assess current go-to-market approaches, and identify immediate optimization opportunities.
Months 4-12: Strategy Execution and Team Development
Launch and scale your commercial strategies across Continental Europe, implement training and coaching programs that elevate team capabilities, refine go-to-market models based on market feedback, and begin realizing measurable improvements in revenue growth, market share, and customer satisfaction. By year-end, your leadership will have established new performance benchmarks and positioned the organization for accelerated growth in subsequent years.
Success will be measured through customer satisfaction metrics, revenue achievement, pipeline development, and qualitative indicators of team development and organizational alignment. We evaluate progress holistically, recognizing that sustainable commercial excellence emerges from the intersection of strategic clarity, operational execution, and human development.
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