OverviewWe’re working with a fast-growing B2B SaaS company that’s transforming the way their sector operates. We’re looking for a commercially minded, results-driven Head of Marketing - Demand Generation to own and scale the performance marketing engine.ResponsibilitiesLead and execute multi-channel demand generation campaigns with a clear focus on ROI and pipeline growth.Own and optimise the full buyer journey, aligning closely with Sales to drive qualified leads and improve conversion.Oversee marketing tech and operations, using tools like Salesforce and Pardot to drive data-led decisions.Manage performance across agencies, paid channels, and internal resources while continuously testing and innovating.Inspire and mentor a high performing marketing team.Background / Qualifications6+ years of B2B SaaS marketing experience, with a proven track record of driving pipeline growth in a high-growth or PE-backed environment.Deep understanding of performance metrics like CAC, CPL, and ROI - data is your second language.Hands-on experience with Salesforce, Pardot, LinkedIn Ads, Google Ads, and campaign reporting tools.Skilled in working with and managing agencies and freelancers, as well as overseeing SEO and content efforts.Native or fluent German - speaking and writing.Contact: Jack Berryjberry@marketingmoves.comThis is a remote role in Germany, Austria, Switzerland or a German speaker based in CET.Seniority levelDirectorEmployment typeFull-timeJob functionMarketingIndustriesSoftware Development and TechnologyInformation and Media #J-18808-Ljbffr