Lead Digital Marketing Strategist
This is an exciting opportunity to lead digital campaign planning and strategy for a scaling business.
* Work with a fantastic manager, who will support growth and development while giving you ownership and autonomy.
* Excellent leadership team and an ambitious, entrepreneurial culture.
* Opportunity to lead the trading plan campaign strategy across email and performance channels.
* International scope - very strong across EU markets and always expanding.
* Exciting business - very fast paced and lots of scope
* Great for a strong Digital Marketing Manager looking for a step up.
* Hybris set up with 3 days in office and a sociable culture.
The Role
You will be responsible for developing and executing a monthly trading plan campaign strategy, ensuring alignment with seasonal trends and key topics, optimising for KPI's such as ROAS and conversion.
* Lead monthly trading campaign strategy.
* Manage and optimise email campaigns, driving personalisation and effectiveness.
* Develop, test and execute performance marketing campaigns.
* Implement structured A/B testing strategies to enhance campaigns and engagement.
* Monitor and analyse performance metrics.
You
We're looking for someone with experience in a DTC business (ideally in the FMCG/beauty space), proven success in performance marketing, and expertise in campaign strategy and A/B testing.
* Experience in a DTC business.
* Proven success in performance marketing, with case studies showcasing ROAS improvements.
* Strong expertise in campaign strategy, A/B testing, and performance marketing.
* Data-driven mindset, with the ability to translate insights into actionable strategies.
* Excellent project management and organisational skills, with a hands-on, results-oriented approach.
* Strong analytical skills with experience in tracking, reporting, and optimising marketing performance.
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Advertising, Marketing, and Analyst
Industries: Retail, Retail Health and Personal Care Products, and Wellness and Fitness Services