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Brand development senior brand manager (m/f/d) international marketing - merz spezial - 80%

Darmstadt
Brand Manager
Inserat online seit: 16 Mai
Beschreibung

They are available in drugstores, supermarkets, and online, and enjoy great popularity throughout the German-speaking world.
With our own research and development department and a clearly sustainability-oriented strategy, we develop products that benefit both people and the planet. Then apply now to join our marketing team in Frankfurt am Main !
For us, diversity is an asset-it makes our work environment vibrant, creative, and future-ready.
You execute the marketing strategy for international market expansion, partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
You manage our international categories executing category strategy aligned with business objectives and market dynamics
You implement an international innovation roadmap and continuously refine the portfolio for growth and competitiveness
You manage innovation projects end-to-end - from ideation and feasibility to development and successful market launch
You roll out brand guidelines internationally and support sales teams and distributors to activate brands consistently and effectively in their markets
You monitor post-launch performance together with the International Business team and optimize products and lifecycle strategies to ensure long-term success
You collaborate with cross-functional teams (International Business, R&D, Regulatory, Business Development, Sales) to ensure compliant and successful product launches
You (co-)lead the NEO team, manage external agencies and partners, and develop and present forward-looking strategies to upper management
You take responsibility for net sales, profitability and market share,
You manage budgets, ensure ROI, and ensure compliance with company policies and procedures
You hold a university degree in Business Administration or a comparable qualification and bring 5+ years of experience in international FMCG or OTC / Consumer Health brand development/ marketing
You have a proven track record in entering new markets with compelling marketing packaging and internationally launched products, and you understand how to build strong brands and scalable businesses across markets
You bring good knowledge of Eastern European markets, ideally with hands-on in-market experience, and understand (regulated) cosmetics marketing, ideally also dietary supplements and/or medical products
You are familiar with market research tools and methods, have strong project management and organizational skills, and present complex topics clearly and convincingly
You are fluent in German and very good in English ; You think strategically and act hands-on, solve problems analytically and solution-oriented, challenge the status quo, and work confidently in international and intercultural environments
Multifunctional teams and an agile work environment
Personal and professional development
Flexible and hybrid work models
Competitive compensation and comprehensive benefits

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