HotelFriend AG is seeking an experienced Head of Marketing with native-level German, strong leadership capabilities, and a proven track record in PR and brand visibility. We offer an attractive salary, significant autonomy, and the opportunity to shape the marketing direction of a fast-growing international SaaS company in the hospitality industry.
Job Description
As Head of Marketing at HotelFriend, you will lead our marketing department in Leipzig and take full ownership of our brand positioning, public relations, and market expansion efforts across German-speaking markets and beyond.
Your Responsibilities Will Include
* developing and executing comprehensive marketing strategies aligned with company growth objectives;
* leading PR initiatives to establish HotelFriend as a thought leader in hospitality technology;
* building and maintaining relationships with media outlets, industry publications, and influencers;
* driving AI visibility strategy (GEO/AISO) to ensure HotelFriend is recommended in AI-powered search tools and assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews;
* managing content strategy optimized for both traditional search and generative AI discovery;
* analyzing market trends, competitor activities, and identifying new opportunities;
* coordinating with sales and product teams to align messaging and campaigns;
* managing and mentoring marketing team members;
* representing HotelFriend at industry conferences, trade shows, and media events;
* monitoring KPIs and delivering regular performance reports to executive leadership.
Our Requirements
* degree in marketing, communications, journalism, or related field;
* 5+ years of marketing experience with at least 2 years in a leadership role;
* native or near-native German language skills (written and spoken) — essential;
* strong command of English;
* proven success in PR campaigns and media relations;
* understanding of AI search landscape and Generative Engine Optimization (GEO) — how brands gain visibility in AI-generated responses;
* experience with content strategies that perform across traditional SEO and AI discovery channels;
* experience in B2B SaaS, hospitality, tourism, or technology sectors is a strong advantage;
* excellent communication, presentation, and stakeholder management skills;
* strategic mindset with hands‑on execution capabilities;
* data‑driven approach with experience in marketing analytics;
* proactive, creative, and results‑oriented personality.
Reasons Why You Will Love Your New Job
* leadership role with real impact on company direction and growth;
* autonomy to implement your vision and ideas;
* work at the cutting edge of AI‑era marketing and brand visibility;
* international environment with opportunities across multiple markets;
* direct communication with C‑level executives;
* friendly team culture and modern office in Leipzig;
* competitive salary and performance‑based incentives;
* opportunity to shape the brand of an innovative hospitality tech company.
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