Overview
Director Digital Marketing &CRM (E-commerce) (m / f / d)
Join to apply for the Director Digital Marketing & CRM (E-commerce) role at CYBEX. Location: Germany / Munich.
CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become a leader in child safety and an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture, and strollers, enabling parents to keep their little ones safe in style. After growing rapidly in recent years, we seek ambitious talent to contribute to CYBEX’s success story.
CYBEX operates globally with a diverse workforce. If you are eager to make an impact in a growing business offering opportunities for professional and personal development, this is your chance. Join us in an international environment and contribute to our values: Imagination, Belief, Passion, Strength, Respect, and Love.
Your responsibilities
* Developing and executing the global digital marketing and CRM strategy across performance marketing, digital brand campaigns, and consumer lifecycle communications, ensuring impact across organic search, paid media, and CRM channels.
* Overseeing campaign planning and execution on platforms such as Google, Meta, display networks, affiliate networks, and email marketing.
* Ensuring a consistent, data-driven consumer journey from acquisition to retention to maximize Customer Lifetime Value (CLV).
* Leading personalization and marketing automation efforts using Salesforce Marketing Cloud, a Consumer Data Platform (CDP), and related CRM tools.
* Managing and developing an international team of channel experts in performance marketing, paid social, CRM, and retention.
* Collaborating with content, UX, merchandising, and brand marketing teams to align messaging and optimize the digital experience.
* Defining, tracking, and analyzing KPIs such as traffic, ROAS, conversions, retention, and CLV, using insights to drive improvements.
* Supporting regional markets (EU, US, and others) with tailored digital strategies aligned with local needs and global brand goals.
* Promoting a test-and-learn culture by exploring new growth and targeting opportunities.
Your profile
* 10+ years of experience in full-funnel digital marketing, including 3–5 years in a leadership role.
* Proven success in performance marketing, direct-to-consumer (DTC) CRM, and email marketing.
* Strong knowledge of digital media channels like Google, Meta, display, and affiliate marketing, as well as lifecycle marketing.
* Hands-on approach with willingness to engage directly with platforms, tools, and processes.
* Experience with tools such as Google Analytics 4, Salesforce Marketing Cloud, and Meta Ads Manager.
* Analytical mindset with a focus on data-driven decision-making and key customer metrics (e.g., CLV, ROAS, retention).
* Strong leadership skills to coach, motivate, and structure international teams.
* Ability to work cross-functionally with content, UX, merchandising, brand, and regional teams.
* Excellent project management and prioritization skills in a fast-paced environment.
* Fluent in English; German language skills are a plus.
Additional details:
Additional details
* Seniority level: Director
* Employment type: Full-time
* Job function: Marketing and Sales
* Industry: Manufacturing
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