Marketing Wizard
We are seeking a versatile individual who can excel in multiple areas of digital marketing.
Main Responsibilities:
Digital Strategy and Management
* Manage our digital ecosystem: SEO, SEA, emailing, customer journey (from discovery to retention), and loyalty programs;
* Analyze campaign performance and adjust actions to meet growth objectives (KPIs, A/B testing);
* Oversee end-to-end management of Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, Video, Performance Max);
* Use generative AI tools to boost productivity, generate content, personalize messages, or automate processes.
Content Creation and Development
* Write posts, viral threads, newsletters, and video scripts (TikTok, Reels, YouTube Shorts) — with the right tone for each market, aligned with our brand voice;
* Conduct creative monitoring and trend benchmarking (memes, emerging formats, generative AI);
* Design and produce creative content (text, images, videos, etc.) to fuel our social media, loyalty program, and website;
* Create engaging, visually appealing, and multimedia content tailored to our audience.
Analytics and Reporting
* Track and analyze KPIs of all digital actions (traffic, conversion, engagement, etc.);
* Produce monthly reports on marketing campaign performance and recommend corrective actions or improvements.
Necessary Skills and Qualifications
Skills and Requirements
* Fluency in three languages (French, English, German), both written and spoken;
* Education: Bachelor's degree (or equivalent) in Marketing, Digital Marketing, or Communication;
* Experience: Minimum 2 years in digital marketing and content creation or as a UGC creator/influencer;
* Proficiency with content creation tools: Canva, CapCut, Sora, Veo, Nano Banana, Pletor, etc.;
* Mastery of social media and management tools: Hootsuite, Agorapulse, etc.;
* Strong command of SEO, SEA, and Meta Ads campaign tools.
Priorities and Values
* Strong teamwork skills and ability to manage multiple projects simultaneously;
* Passion for social media: you know the codes of TikTok, LinkedIn, and Instagram — and spot trends before they blow up;
* Data-driven mindset: love insights, testing, and continuous optimization;
* Comfortable with generative AI: you know way more tools than just ChatGPT;
* Creativity,
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