Market Research Analyst Role
We are seeking a skilled Market Research Analyst to support our market research and pricing initiatives.
* Key Responsibilities:
* Conduct thorough quantitative and qualitative market research to identify trends, customer preferences, and competitive benchmarks.
* Design and execute comprehensive pricing studies, including willingness-to-pay analysis, conjoint studies, and competitive pricing audits.
* Collaborate with cross-functional teams such as Marketing, Product, Sales, and Finance to develop effective pricing models and value-based pricing strategies.
* Skills and Qualifications:
* Strong analytical and problem-solving skills with the ability to interpret complex data.
* Excellent communication and presentation skills with experience in presenting research findings to stakeholders.
* Proficiency in statistical software packages and tools such as SPSS, R, or Python.
* Ability to work effectively in a team environment and collaborate with colleagues from diverse backgrounds.
* Benefits:
* Opportunity to work on challenging projects and contribute to the development of innovative pricing strategies.
* Collaborative and dynamic work environment with opportunities for professional growth and development.
* Competitive salary and benefits package.