Role: TikTok Shop Manager
Function: TikTok Shop Strategy, E-commerce Operations
Reports to: TikTok Shop Lead
Drive full-funnel growth for e-commerce clients through hands-on management and strategic development of TikTok Shops
Location: Remote (with optional London, Manchester, or Leeds office access)
Salary: £38,000 – £42,000 + Performance Bonus
For You Advertising is the UK’s leading TikTok-first agency for e-commerce brands. As TikTok’s preferred partner in the DTC and e-commerce space, we’re trusted by high-growth brands to drive sales, build full-funnel strategies, and unlock viral scale on the most powerful commerce platform of this decade.
From shop setup to high-converting content, we help brands master the TikTok ecosystem. Backed by dedicated support from TikTok’s internal teams and early access to the latest tools, our team operates at the cutting edge of the social commerce revolution.
We’re building the most elite TikTok commerce team in the UK—and we’re looking for A-Players who want to grow fast with us.
The Role We’re looking for a TikTok Shop Manager to own the strategy and execution of TikTok Shops for a portfolio of e-commerce brands. You’ll manage the daily operations of TikTok Shops, oversee internal Affiliate Managers, and drive continuous revenue growth through best-in-class campaign, creator, and storefront execution.
This is the ideal role for someone obsessed with TikTok and social commerce—someone who thrives on testing, scaling, and delivering measurable e-commerce impact.
TikTok Shop Strategy & Execution
Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy. Build and iterate monthly shop growth plans tailored to each client’s objectives.
Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value.
Report to the TikTok Shop Lead to help grow and build client relationships and portfolios
Affiliate & Creator Management
Manage and support a small internal team alongside the TikTok Shop Lead (Affiliate Managers).
Oversee influencer recruitment, content briefing, and performance
Campaign Development & Sales Growth
Plan and execute shop-based sales initiatives: product launches, seasonal drops, and platform-wide promotions.
Monitor campaign performance and adapt based on trends, data, and platform insights.
Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations.
Successfully managing 3–5 TikTok Shops with positive ROAS and consistent month-on-month growth.
Streamlining internal affiliate and content workflows.
Playing a leadership role in evolving TikTok Shop strategy across the agency.
Deeply familiar with TikTok’s platform, tools, creators, and trends.
Bonus Points If You Have…
Experience managing a DTC store on Shopify, Amazon, or WooCommerce.
Ran or supported TikTok Shop or Creator Marketplace campaigns.
Previous agency or startup experience working across multiple brands.
Benefits
Competitive salary + performance-based bonus
Flexible remote-first working
Annual salary reviews
Company pension scheme
Annual bonus scheme