Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
If all that sounds like your kind of thing, well, we can't wait for you to join us. We're looking for a forward-thinking, experienced Marketing Executive to join the award-winning G Adventures team in London or Germany to support the continued growth of our European market. This role will be pivotal in strengthening our relationships with travel trade partners, developing effective trade marketing strategies, and maximising our brand presence to achieve our goals and objectives in Europe. This is a key B2B role focused on developing and executing trade marketing plans across Europe, with a primary focus on the DACH region. Working closely with regional sales and marketing teams, our internal and external creative agencies, and key industry partners across Europe, you will be instrumental in elevating our trade marketing efforts to drive business growth and achieve our mission to change lives through travel.
The role reports to the Director of Marketing, and currently benefits from hybrid work in London, UK (EC1V), or for the right candidate, remote work in Germany. Please note, this is not a digital marketing role - it is powered by humans, and run by relationships.
Develop and implement the trade marketing strategy for the European market, aligned with overall business objectives.
Create and execute trade marketing campaigns and initiatives to drive sales and increase brand visibility within the European travel trade.
Develop and manage trade-specific marketing materials, tools, and resources, such as brochures, content, merchandise, and incentive programs.
Monitor and analyse the effectiveness of trade marketing activities, track key metrics, and provide regular reports and recommendations for optimisation.
Manage the trade marketing budget for Europe, ensuring efficient allocation of resources and maximising ROI.
Ensure all trade marketing activities are consistent with brand guidelines and messaging.
Fluent English speaking
~ 3+ years of experience in a trade marketing or B2B marketing role, with a proven track record of success in developing and executing effective trade marketing strategies.
~ Excellent project management skills and experience in managing multiple campaigns and initiatives simultaneously.
~ Strong analytical skills and experience in measuring the effectiveness of marketing activities, setting KPIs, and providing data-driven insights and recommendations.
~ Complete understanding of basic marketing principles, and modern marketing techniques
~ Able to maximise project management software to work efficiently with a variety of stakeholders around the globe
~ Fluent German language skills would be a major advantage, alongside understanding cultural nuances in different European markets
Hands on experience with business intelligence tools
Be process-driven, with recent experience using collaborative project management tools
Competitive salary commensurate with the role
Competitive benefits package
Enhanced Parental Leave
Learning and growth opportunities
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.