Tasks
Are media your passion? Do you love connecting channels and getting the most out of a classic and digital media portfolio?
Are you a communicative team player with leadership experience, possessing good analytical thinking skills and a high level of comprehension?
Is independent, structured, reliable, and responsible work, as well as finding creative solutions, second nature to you?
Do you enjoy optimizing with a lot of 'attention to detail' while being data and insights-driven?
Then you are exactly right with us.
To lead our media team, we are looking for a leader at our Karlsruhe or Berlin location who has a good eye for detail, is an expert in the media world, understands all online marketing disciplines, and has a deep understanding of tracking, attribution, and optimization in this context.
Tasks
* Leading a ten-member team consisting of media strategists and online as well as offline marketing experts
* Full responsibility for our brand budget amounting to over €60 million per year for our three core brands: IONOS, Strato, and home.pl
* Holistic planning, control, optimization of allocation, and operational management of the brand budget along central, performance-oriented KPIs (from brand awareness to customer acquisition) of national and international campaigns for all branding channels such as linear TV, CTV, online video, and display
* Further development of programmatic display through building additional DSPs
* Responsibility and management of central media platforms such as Google Ads, DV360, LinkedIn
* Central interface to brand, performance marketing, and product teams
* Optimization of tracking and attribution setups
* Negotiations with marketers and management of external media agencies
* Continuous process improvement, including implementation of ways of working, standardization, and automation
* Direct reporting line to the board, including coordination, implementation, and reporting on brand flights, budget scenarios, and forecasts
Qualifications
* You have a degree or training in marketing, business administration/economics, (business) informatics, or a comparable field
* You have at least ten years of relevant professional experience in media (classic and digital) with a focus on online marketing, preferably in programmatic advertising
* You have a proven track record in efficiently managing and optimizing significant global media budgets
* You have deep expertise in DV360 and CM360 and other DSPs/ad servers
* Fluent German and English skills, additional language skills are welcome
Benefits
* Hybrid working model with home office option.
* Flexible working hours through trust-based working hours.
* At some locations a subsidized canteen and various free drinks.
* Modern office space with very good transport connections.
* Various employee discounts for activities and products.
* Employee events such as summer and winter parties, as well as workshops.
* Numerous training and development opportunities.
* Various health offers, such as sports and health courses.
Qualifications
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