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Marketing manager - campaign & initiative lead (f/m/d)

Frankfurt am Main
Deutsche Börse
Marketing Manager
Inserat online seit: Veröffentlicht vor 19 Std.
Beschreibung

(This position is limited for 2 years)

Your area of work
As a Strategic Marketing Manager in our Trading and Clearing Marketing team, you are the architect and driving force behind our marketing initiatives for the Deutsche Börse Capital & Corporates business segment. Your mission is to translate ambitious business goals into high-impact marketing strategies, oversee their flawless execution, and measure their success - from the initial concept to the final analysis.
Our global team develops and executes comprehensive B2B and B2B2C marketing strategies for leading Deutsche Börse brands, including Deutsche Börse, Eurex, Eurex Clearing, and Eurex Repo. With colleagues in Frankfurt, Chicago, and Singapore, we run global campaigns across all channels. Our focus is on powerful brand building, product marketing, targeted lead generation, and expanding our role as an industry thought leader.



Your Responsibilities

1. Develop and implement holistic B2B marketing strategies for the entire Deutsche Börse issuer lifecycle, from attracting pre-IPO candidates to engaging post-IPO companies
2. Steer marketing initiatives from concept to completion and ensure close alignment with business owners
3. Plan and manage campaign budgets, define clear KPIs for success, and monitor performance through insightful reporting to drive continuous optimization
4. Guide the strategic direction and development of our digital presence (e.g. website), plan cross-channel measures, and manage the execution of events and conferences to maximize the reach of our initiatives
5. Build and optimize digital customer journeys using targeted SEO, LinkedIn campaigns, and marketing automation to convert prospects into listing leads.
6. Align all marketing initiatives with business objectives, acting as a strategic partner to the business development teams to drive growth

Your Profile

7. Completed degree in Economics and Marketing or a comparable qualification
8. High resilience, strong team spirit, customer orientation, initiative, creativity, and excellent communication skills
9. Knowledge of the European Pre- and Post IPO Market
10. Experience in image editing (Adobe Photoshop) and video editing is a plus
11. Familiarity with CMS systems and basic HTML knowledge is an advantage
12. Fluent in German and English, both written and spoken

Why Deutsche Börse Group?

We are committed to providing a work environment where everyone feels welcome and can reach their full potential. Our standards go far beyond simply matching candidates with the right position.

Mobility

We enable you to move freely with our job tickets, job (e-)bikes and free parking opportunities.

Work environment

Collaboration, communication, or deep focus – in our modern office buildings you will find the perfect work environment. Free drinks and food and meal allowances included.

Health and wellbeing

We care for your health and wellbeing and besides various health promotion measures we offer you a group accident insurance and additional insurance offers at discounted rates.

Financial stability

We provide financial stability by offering attractive salaries, company pension schemes, participation in our Group Share Plan, as well as bonuses, subsidies and discounts.

Hybrid work

Collaborate and exchange on-site or work remotely several days a week in line with business needs and local regulations. Our hybrid working model combines the best of both worlds.

Flexible working hours

We want your job to fit your life situation and offer flexible working time models, childcare allowance, or the possibility to study alongside your job.

Internationality

Our market infrastructures are globally connected. Working with us means collaborating with like-minded colleagues across over 60 locations from more than 100 nations.

Development

We promote individual development by offering internal development programmes, mentoring, further education and training budgets.

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