Overview
As part of our Communications team, you will shape and execute a unified strategy that promotes the Automotive vision and objectives both internally and externally. Working closely with diverse colleagues and cross-functional partners, you will contribute to impactful messaging, stakeholder engagement, and the adoption of digital and AI-driven tools. Your efforts will play a key role in strengthening our team’s communication influence and supporting the overall success and reputation within the Automotive sector.
Responsibilities
* Own and drive a holistic communication strategy for ATV/ Automotive, ensuring alignment with the division’s and segment’s overall direction
* Develop and implement an integrated communication framework that reflects ATV’s strategy and overarching narrative for the Automotive segment
* Plan and execute communication initiatives to position ATV’s vision, mission, and business objectives effectively with both internal and external audiences
* Lead, inspire, and mentor a diverse, high-performing communication team, championing a SPIRIT culture and fostering timely, structured decision-making
* Oversee stakeholder governance for all ATV communication topics, ensuring robust interfaces, structures, and processes are maintained
* Steer and coordinate with relevant cross-functional teams—such as Business Lines, Segment Automotive, Corporate Communications, and regional groups—by gathering input and delivering impactful communication outcomes
* Develop and own overarching storylines on key ATV topics, ensuring consistent messaging across all communication channels, both internal and external
* Implement and refine qualitative and sustainable messaging approaches, leveraging analytics to maximize communication impact and value
* Execute tailored communication activities on priority topics and channels, ensuring messages resonate with internal platforms (e.g., AHM, Intranet, SPIRIT culture initiatives) and support external efforts (e.g., corporate campaigns, media, executive speeches)
* Provide, manage, and continually enhance the skills of your team, as well as the technologies and tools needed to scale communication efforts and deepen stakeholder engagement
* Champion digitalization by enabling and applying generative AI technologies for content creation in ATV and Segment Automotive communications
Your Profile
As a Director of ATV Communications, you are personally committed to the customer’s concerns and award them a high priority. Furthermore, you weigh up opportunities and risks carefully. Lastly, you know how to make use of your and your team’s potential (and/or capacity) and motivate yourself and others to achieve top results and performances.
* Master’s degree in Communications, Marketing, Business, or a related field, with an MBA being preferred
* Proven experience in strategic marketing, branding, or communication roles within the technology industry or related sectors, ideally at the C-Level
* Shown yourself as a strategic thinker, exceptional communicator, and leader who can research, plan, design, and drive the development and execution of communication strategies that support Infineon’s vision, mission, and business objectives across diverse internal and external target groups and channels
* Provided strategic counsel to senior leadership on communication matters, including reputation management, change management, and crisis communication, and driven thought leadership initiatives by identifying opportunities to position the company and its leaders as industry experts through speaking engagements, media relations, and other relevant platforms
* Strong leadership skills, taking accountability for team performance, making timely decisions, managing resources efficiently, and inspiring and mentoring a diverse, high-performing team. Led and steered external agencies when needed
* Collaborated confidently and authoritatively with cross-functional teams, drawing from experience working in fast-paced, dynamic environments with competing priorities
* Strong written and verbal communication skills, with the ability to craft compelling, inclusive, authentic, and impactful narratives for a variety of internal and external audiences. Oversaw the creation of branded content, including targeted messaging and visual assets that effectively convey Infineon’s goals
* Implemented, monitored, and analyzed communication performance metrics to continuously improve strategies and tactics, ensuring alignment with the evolving needs of the organization and stakeholders
* Familiarity with business skills such as budgeting, forecasting, and business justification, as well as the ability to develop and implement plans to achieve set goals
* Deep understanding of digital communication tools and platforms, social media trends, and AI technologies to digitalize and scale your area of responsibility and enhance stakeholder engagement
Contact: Bruna Fernandes,
#WeAreIn for driving decarbonization and digitalization.
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The ATV portfolio integrates sensors, microcontrollers, high-performance memories for specific applications, power semiconductors based on silicon and silicon carbide, as well as components for human-machine interaction and vehicle connectivity. Infineon is the world leader in automotive semiconductors.
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