Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), serves and delivers more pizzas than any other pizza company. Pizza Hut is committed to providing an easy pizza experience across all channels, including Dine-in, Take-Away, Own Delivery, Aggregators, Web and App. Founded in 1958, Pizza Hut has become the most-recognized pizza restaurant in the world, operating more than 43,000 restaurants in more than 140 countries.
Job Purpose
We are seeking a highly motivated and innovative Head of Marketing to lead our marketing efforts in Germany. The successful candidate will be responsible for the successful candidate will oversee a team including a Brand Manager and a Digital Media Manager, developing and executing marketing strategies to drive immediate sales growth and long-term brand development. This role requires a results-oriented individual with strong analytical and research skills, excellent communication abilities, and a collaborative mindset.
Ideal Candidate:
* Results-oriented and innovative thinker.
* Strong analytical and research skills.
* Excellent communicator and team player.
* Ability to work in a matrix organization and manage multiple stakeholders.
* Willingness to travel around Germany.
Job Size
The role is forPizza Hut Germany only. Pizza Hut has more than 80 restaurants operated by sub-franchisees in various cities in Germany. Marketing and Media budgets are determined as a percentage of sales income. Report to the Country GM and Regional Marketing Director, driving the Pizza Hut brand both internally (Franchisees) and externally (Customers).
Job Functions
* Drive growth in same-store sales, transactions, and franchisee profitability by channel.
* Implement marketing plans to boost brand awareness, customer engagement, and sales, aligned with regional targets.
* Develop the Annual Marketing Calendar with cross-functional support to drive sales and brand growth.
* Manage menu and pricing strategies to ensure value in a competitive market, including biannual menu updates and price adjustments.
* Oversee creative development for all marketing materials, including digital, print, social media, and advertising campaigns.
* Optimize marketing campaigns based on performance results.
* Manage the marketing budget to ensure ROI and prevent overspend.
* Maintain relationships with key partners, such as media and creative agencies.
* Foster cross-functional collaborations to achieve marketing goals.
* Work with creative agencies on 360 Campaign executions for National Campaigns.
* Manage media plans to ensure maximum ROAS, sales, and budget compliance.
* Collaborate with aggregator partners on joint business plans for promotions and marketing initiatives, optimizing channel growth.
* Lead Web/App marketing campaigns to drive traffic and sales, monitor e-commerce performance, and focus on app strategies for acquisition and engagement.
Skills:
* Exceptional marketing strategy development and execution.
* Strong analytical skills and commercial insight.
* Highly organized with the ability to prioritize time-sensitive marketing campaigns.
* A proactive attitude with a focus on immediate action.
* Excellent interpersonal and communication skills, both written and oral.
* High level of work ethic.
* Strong relationship-building abilities with internal teams and external partners.
* Effective team leadership and collaboration skills.
* Ability to influence and persuade key stakeholders, including C-suite executives.
* Proficient in digital marketing, social media, and content creation.
Abilities:
* Commitment to delivering results through innovative marketing strategies.
* Passionate about continuous improvement, with outstanding project management, influencing, and communication skills.
* Proficient in reviewing and identifying issues and opportunities within marketing processes and systems.
* Able to develop and articulate reliable plans, linking them to functional and business financial strategies.
* Skilled at fostering an environment where the marketing team and the organization learn from experiences and apply their insights for organizational benefit.
* Capable of adjusting strategies if data analysis shows that marketing efforts are not driving transaction growth.
* Comprehensive understanding of the impact of strategic and operational decisions on profitable business growth.
* Superior organizational skills, with excellent planning and time management abilities.
* Able to anticipate trends and local/international competitors through social listening and research, ensuring the brand remains at the forefront of innovation.
* Experience in managing and optimizing marketing budgets to achieve maximum ROI.
People Leadership
Direct Reports: Brand Manager and a Digital Media Manager
Indirect: Fit Manager, Ecom Manager
Working Relationships
Internal: Digital, FIT, Ops, SCM, Development, HR, QA, Finance
External: Franchisees, Marketing Vendors
Knowledge & Skill Required
Experience:
* Bachelor’s degree in marketing, Business Administration, or related field.
* 5-10 years of marketing experience, preferably in the QSR industry.
* Proven success in developing and executing sales-driven marketing campaigns.
* Strong project management and organizational skills.
* Excellent communication and interpersonal abilities.
* Data analysis skills for informed marketing strategies.
* Strong knowledge of digital marketing tactics (SEO, PPC, email marketing, social media).
* Ability to thrive in a fast-paced environment and handle multiple projects.
* Team player with cross-departmental collaboration skills.
* Valid driver’s license and reliable transportation.
* Availability outside regular office hours as needed.
Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.
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