Company DescriptionTOPdesk is an international B2B SaaS company helping organizations deliver better services through powerful service management software and deep expertise. With 800+ employees across 8 countries, we’re focused on scaling our go-to-market execution and investing in senior leadership that can drive impact across regions. We offer experienced leaders the chance to work closely with the executive team, shape strategy into execution, and build high-performing teams in a culture that values autonomy, trust, and sustainable growth.About the roleAs Head of Field & Event Marketing, you’ll turn TOPdesk’s global marketing strategy into high-performing regional go-to-market (GTM) plans and a world-class events portfolio (in-person and digital). Your mission is to build predictable demand, accelerate pipeline, and strengthen our brand—while leading and developing our Field Marketing and Events teams. You’ll work closely with Sales leadership and cross-functional marketing partners to align priorities, create clarity on what “good” looks like, and build the operating rhythm (planning, processes, measurement, and culture) that helps the team deliver consistently.What You’ll OwnYou are accountable for delivering measurable commercial impact through field and event marketing. This role owns both strategy and execution, with clear outcomes across the following areas:Pipeline and revenue contributionDirect ownership of pipeline creation and influence for your assigned countries/regionsConsistent delivery of high-quality MQLs and SQLs aligned to agreed targetsNew-logo pipeline generation, plus pipeline acceleration, conversion, and win-rate improvement in partnership with SalesEvent and program performanceEnd-to-end performance of field events and programs, from demand creation to follow-up, including event-sourced leads and MQLs with clear attribution and reportingStrong registration-to-attendance conversion and measurable post-event engagementDisciplined management of cost per lead and demonstrable event ROIHigh lead quality with clear ICP alignmentStrong attendee satisfaction and NPS, particularly for owned and flagship eventsRegional alignment and executionCo-creation and ownership of clear, executable GTM plans with regional and country Sales leadershipTight Sales and Marketing collaboration, with dependable follow-up and handover motionsEffective localization that reflects local market dynamics while maintaining global brand consistencyManagement: Team health and effectivenessClear priorities, ownership, and ways of working that enable focus and sustainable deliveryA healthy, engaged team with strong development, accountability, and continuous improvement as the normWhat You’ll DoLead regional GTM planning (Field Marketing)Co-own country/region GTM planning with Sales leadership: target segments and campaigns focus, tailored to motions and channelsTranslate global strategy into regional marketing plans that account for:Local market dynamics and competitive contextCultural nuance, language, and customer maturityFacilitate clear trade-offs when capacity or budget constraints ariseBuild strong Sales & Marketing alignmentEstablish a consistent operating cadence for lead to opportunity: joint planning, pipeline reviews, retrospectivesAlign on lead definitions and follow-up expectations (SLAs and accountability)Ensure Sales has what they need to execute effectively:Campaign briefs, messaging, talk tracks, timelines, and visibility into follow-up plansDrive localized campaigns and in-market executionOversee regional campaign calendars and event timelines (avoiding overlap and maximizing impact)Ensure high-quality localized messaging, offers, and tactical execution (without diluting the global narrative)Partner with teams to deliver post-event and post-campaign follow-up content:Email templates, nurture flows, and sales plays with clear owners and timelinesMaintain standards for consistency, relevance, and brand alignmentOwn TOPdesk’s end-to-end events strategy and portfolioDefine the global event portfolio across formats such as:Trade shows/fairs, webinars, customer events, flagship/owned events, and community momentsClarify the role of each event type (brand, acquisition, expansion, education, community)Make data-informed decisions on which events to invest in (or stop) based on strategic fit, impact, capacity, and budgetEnsure excellent event design and executionSet clear objectives, audiences, and success metrics per eventEnsure compelling experiences through messaging, content, and customer journey designOversee operational excellence: project plans, timelines, logistics, vendor management, and quality control (on-site or online)Build measurement, insights, and iteration into everythingDefine KPI frameworks and benchmarks by region, event type, and campaignPartner with RevOps/Analytics to ensure reliable tracking and reportingRun recurring performance reviews and turn insights into concrete improvements:What to scale, stop, adjust, or rebuildLead people through change with clarity and careTranslate strategy into priorities, guardrails, and clear definitions of successCommunicate the “why” behind changes in process, tooling, structure, and KPIsEncourage honest reflection, experimentation, and learningDevelop talent and capabilities (e.g., data literacy, virtual event design, ABM thinking)Protect sustainability during peak event cycles and reset expectations when neededQualificationsRequired experience & strengths:Proven leadership experience in field marketing, events marketing, or integrated demand generation, ideally across multiple regions or countriesExperience in B2B SaaSStrong track record driving pipeline creation and influence through field and event programsExperience building and managing an event portfolio, including strategy, budgeting, and execution qualityStrong commercial mindset and ability to partner deeply with Sales leadershipSkilled in operating rhythms: planning, prioritization, stakeholder management, and cross-functional executionData-driven decision maker with experience defining KPIs, improving tracking, and optimizing performancePeople leader who can build clarity, develop talent, and create a resilient, high-ownership cultureNice to haveFamiliarity with account-based marketing approaches and sales motionsExperience improving lifecycle follow-up and post-event conversion pathsAdditional InformationWhat success looks like (in the first 6–12 months)Regional GTM plans are aligned with Sales, grounded in global strategy, and executing consistentlyField and event programs reliably generate MQLs/SQLs and new-logo pipeline, with clear measurement of influenceEvents are well-attended, well-rated, and integrated into strong follow-up motionsThe team is focused, supported, and operating with clear ownership and sustainable workloadsDecisions are increasingly driven by data and feedback—not legacy or habit #J-18808-Ljbffr