Job Description As a Social Media Growth Manager, you will play a pivotal role in shaping the long-term direction and impact of our organic social media presence. You will partner closely with the Social Media Team Lead to define the overarching strategy regarding the role of channels and the overall impact of Organic Social Media on the sales funnel, as well as its contribution to the customer and brand value. You will guide channel priorities and ensure our social media work contributes measurable value to both brand and business. With a focus on innovation, analysis, and brand storytelling, you will help us identify growth opportunities, test new platforms and topics, and evolve our global social ecosystem. Key Responsibilities Social Media & Channel Strategy Support the Social Media Team Lead in developing strategy that is consistent with overall marketing / brand and business goals; identify, measure and monitor the impact of organic social media on the sales funnel, as well as its contribution to the customer and brand value. Drive the strategic development of all social media channels by identifying growth opportunities, audience segments, and content pillars that enhance brand relevance, business impact and engagement. Define and continuously refine platform-specific strategies for Facebook, Instagram, TikTok, Pinterest, and explore emerging platforms; ensuring that strategies are smart and executionable. Develop and monitor co-marketing business concepts to drive both, revenue and channel performance. Ensure strategic decisions are insight-driven by connecting with analytics and customer research teams across the organization Educate and enable the team to understand and execute channel strategies Channel Management & Performance Continuously monitor and analyze social media performance across global markets, adapting content formats, posting schedules, and engagement tactics based on insights, trends, and audience behaviors worldwide. Collaborate with regional and international teams to ensure cohesive messaging and maximize synergies across markets. Collaboration & Innovation Work closely with the Creative Social Media Manager and other content teams to ensure strategy and creativity are seamlessly connected. Partner with customer insights, performance marketing, and CRM teams to integrate social into cross-channel initiatives. Scout trends, competitor activities, and innovations in the social landscape to proactively recommend new opportunities. Contribute to building playbooks, guidelines, and best practices for our organic social media team and beyond.