Job Description
* Develop and execute paid search strategies across Google Search, Bing, App Store, Play Store, and AI-powered search platforms, tailored to the specific needs of the used car sales industry
* Build and lead a high-performing team, establishing scalable processes and structures to ensure flawless campaign execution, optimization, and knowledge sharing
* Identify, analyze, and structure relevant keywords in the market, integrating them into campaign setups in a coherent and strategic way to maximize channel performance and capture high-intent traffic
* Develop and use feedback loops on user quality within Search, feeding data back to advertising platforms to continuously improve the quality and cost-efficiency of acquired leads
* Analyze campaign performance in depth, using advanced data analysis to identify growth opportunities, establish clear cause-and-effect relationships, and maximize ROI
* Collaborate with the copywriting and product teams to co-develop compelling ad copy and app store content that resonates with target audiences and drives high-quality leads
* Stay at the forefront of search innovation, testing and integrating new features, betas, and AI-driven opportunities to maintain a competitive edge
* Foster a culture of continuous learning and improvement, encouraging constant testing, iteration, and adaptation to identify new growth levers and optimize performance
Qualifications
* Proven expertise in managing large-scale paid search campaigns across Google Search, Bing, and app stores, with a strong grasp of AI-powered search trends
* Deep understanding of keyword research, analysis, and integration to build high-performing, market-relevant campaign structures
* Experience designing and implementing feedback loops to optimize user quality and acquisition costs
* Strong leadership skills, with experience building and mentoring high-performing teams
* Advanced analytical mindset, with the ability to translate complex data into actionable insights and strategic decisions
* Strategic and creative thinker, capable of developing tailored search strategies and collaborating on impactful ad copy
* Highly organized and detail-oriented, with the ability to manage multiple campaigns and projects simultaneously
* Fluent in English; proficiency in another European language such as German, Spanish, French, or Italian is a plus
Additional Information
* Once a unicorn, now a listed public company, be part of our success story!
* We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
* More than 90 different nationalities make up for a truly international and diverse working environment
* We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
* Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
* Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Contact
Joanna Sinicka
At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor