Intro We are looking for an experienced Senior Web Analyst (Freelancer) to support our team with advanced analytics implementation and insights across our digital platforms. You will play a key role in managing our analytics infrastructure, ensuring accurate tracking, and delivering actionable data to drive business decisions. Tasks Implement and optimize analytics tracking using Google Tag Manager (wGTM and sGTM) Configure and manage tracking setups in Google Analytics or Adobe Analytics Develop and maintain robust data collection frameworks for web and mobile (Android, iOS) Work closely with developers and product teams to ensure accurate data capture Debug tracking and tag issues using tools like JavaScript Console, Tag Assistant, and browser developer tools Write and optimize SQL queries for data validation and reporting Provide analytical support and actionable insights based on user behavior data Country Germany Recruiter Zimmermann Benefits Flexible remote freelance collaboration A dynamic and data-driven environment Opportunity to work with an experienced digital team on high-impact analytics projects Profile Proven experience as a Senior Web Analyst or similar freelance role Deep expertise in Google Analytics and/or Adobe Analytics Advanced skills with GTM (web and server-side) Strong proficiency in SQL, HTML, JavaScript, and CSS Hands-on experience with mobile tracking (Android & iOS) Excellent debugging and problem-solving skills Ability to work independently and manage multiple projects as a freelancer If you’re a freelance Senior Web Analyst passionate about data accuracy, advanced tracking, and impactful insights, we’d love to hear from you. Apply now with your CV, availability, and hourly rate.