About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world., the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. As a Senior Marketing Manager and ambassador for the product group, you will play a pivotal role in driving the success of Go-To-Market (GTM) launches across the DACH region. Acting as the key driver for category growth and brand excellence, you will be responsible for creating and executing impactful marketing strategies that uphold Shark’s global vision, brand identity, and product positioning — all while tailoring them to the local market. You will lead the coordination and delivery of commercial goals through internal and external partners, ensuring GTM strategies are clear, impactful, and performance-driven. Your exceptional communication skills and business acumen will help you articulate challenges and opportunities, turning insights into actionable plans that drive growth. With a focus on product launch planning, sell-through execution, performance analysis, and strategic adjustment, you’ll champion Shark’s segmentation and customer understanding, aligning product strategy and pricing with regional and global objectives. This is a high-impact role that demands a strategic thinker with strong leadership, analytical skills, and a passion for category excellence. What You'll Do Responsible for the Central European Region assortment ranging & roadmap from concept to launch – working together country teams and cross functional teams Owning the recommended promotional and pricing strategy per market Working closely with Global teams and the Regional teams to bring the roadmap to life Responsible for supporting the Central European markets with retailer sell in presentations and meetings including Product demonstrations Be willing to win as a team, partnering closely with a local and Regional matrixed organization to drive decision making and business goals Serve as a thought-leader in the specific category Bringing new launches to market. Developing a marketing plan with the regional and country marketing team to strive for flawless execution at launch. Oversee the continued refinement and development of all go-to-market communications and content across all consumer touch points. Drive a consumer first mentality to develop relevant messaging and creative assets that embody our brand positioning and deliver clear consumer understanding of the products and brand. Develop creative briefs to deliver launch content and test packaging for local markets Collaborate with research partners to validate messaging and content. What You'll Bring Minimum 8 years of prior Marketing, and/or Category Management experience within category and e xperience in the area of Go To Market and Product Marketing Fluent in German Proposition development & execution experience Product Lifecycle management experience with technical aptitude Advanced PowerPoint and Excel skills. Creative thinking and problem-solving skills. Demonstrated ability to develop and cultivate relationships. Experience with financial analysis to make marketing recommendations. Experience leveraging consumer insights to develop effective marketing programs and campaigns. Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/ For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/ For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/ We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com