Introduction Sentence
For Hamburg Headquarters we are recruiting a
Your new job includes
In this position, you have sovereignty over our customer data, which is collected worldwide in the travel market as part of the Heinemann & Me loyalty program in stationary and e-commerce. You will set up marketable target groups, derive relevant recommendations for action for campaigns and thus build up the content of CRM analytics at Gebr. Heinemann.
In particular, you will
* create target group selections for multi-channel campaigns and analyze the customer base with regard to its potential
* derive data-driven suggestions for optimizing CRM campaigns and identify new potentials
* develop and monitor customer lifetime value models and analytically derive suggestions for increasing customer lifetime value
* use complex data sets to find smart and pragmatic ways to identify customer behavior patterns and prepare them coherently for different stakeholder groups
* ensure better targeting through analysis, derive recommendations for target group marketing and thus increase the marketing efficiency of campaigns
* independently implement projects to improve the database and automation in collaboration with other departments such as BI, Controlling and IT
Preferred Profile
* Successfully completed studies in business administration, business informatics or a comparable subject with a focus on marketing/CRM
* At least 3 years of experience in CRM including the analysis and interpretation of customer data, ideally in the e-commerce sector
* Sound knowledge of CRM systems and tools (e.g. SAP/Salesforce)
* Enthusiasm for the latest trends and benchmarks in the field of loyalty and CRM
* Conceptual and analytical skills as well as a strong hands-on mentality
* Fluent German and very good written and spoken English skills
* Experience with A/B testing is an advantage
If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.
Closure
Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Katharina Trabert at +49 40 3010 21 778 or career@gebr-heinemann.de.
We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.
Competencies