Introduction
Outbound marketing is where pipeline gets built. While content and events pull customers in, outbound is how we proactively reach the right decision-makers at the right companies with the right message. As an Outbound Marketing Working Student at FactFinder, you're not cold-calling from a script—you're becoming a demand generation strategist. You'll research high-value e-commerce companies, craft personalized outreach campaigns, and work directly with our Sales and Marketing teams to generate qualified leads that turn into revenue.
This is your chance to:
* Master B2B SaaS demand generation—one of the most valuable and in-demand marketing skills today
* Work directly with Benedikt ("Mr. Outbound") and our BDR/AE teams on campaigns that drive real pipeline
* Learn account-based marketing (ABM), lead scoring, and how modern B2B sales and marketing teams collaborate
* Build a portfolio with campaign metrics, conversion rates, and measurable business impact
Your mission
* Account Research & Segmentation (35%)
o Research and identify high-potential B2B e-commerce companies across Europe (focus on mid-market and enterprise)
o Build detailed account profiles: company size, tech stack, pain points, key decision-makers
o Segment accounts by industry, revenue, geography, and buying signals (job postings, funding rounds, tech changes)
o Use tools like LinkedIn Sales Navigator, Crunchbase, BuiltWith, and our CRM to gather intelligence
o Create target account lists for outbound campaigns
* Lead Validation & Enrichment (25%)
o Validate and enrich lead data (emails, phone numbers, job titles, company info)
o Research individual prospects: what they care about, recent company news, social media activity
o Score leads based on fit and buying intent (ICP match, engagement signals, timing)
o Keep our CRM clean and up-to-date with accurate, actionable data
o Work with BDRs to prioritize high-value outreach targets
* Outreach Campaign Development (25%)
o Write personalized email templates and LinkedIn messages that get responses
o Collaborate with Benedikt and the marketing team to test messaging, subject lines, and CTAs
o Develop multi-touch outreach sequences (email, LinkedIn, phone, video)
o Personalize outreach at scale using AI tools and automation (you'll learn to use Notion AI, ChatGPT for research and copywriting)
o A/B test different approaches and iterate based on response rates
* Campaign Performance & Optimization (15%)
o Monitor campaign metrics: open rates, reply rates, meeting bookings, pipeline generated
o Analyze what's working and what's not—recommend changes to targeting, messaging, or timing
o Report on campaign performance to marketing and sales leadership
o Contribute insights to our broader outbound strategy and ICP refinement
o Document best practices and winning playbooks in Notion
Your profile
* Must-haves:
o Currently enrolled in Bachelor's or Master's program (Marketing, Business, Communications, or related)
o Fluent in German (C1+) and English (B2+)—you'll research companies and write outreach in both languages
o Strong research and analytical skills—you're a "digital detective" who loves digging for insights
o Excellent writing skills—you can write concise, persuasive messages that get attention
o Detail-oriented and organized—you manage data, lists, and campaigns without making mistakes
o Comfortable with ambiguity—outbound is iterative; not everything works the first time
* Nice-to-haves:
o Prior experience in sales, marketing, or customer-facing roles (internship, part-time job, student consulting)
o Familiarity with LinkedIn Sales Navigator, CRM systems (HubSpot, Salesforce), or sales engagement tools
o Understanding of B2B SaaS business models and e-commerce/retail technology
o Interest in psychology, persuasion, and how buying decisions are made
o Experience using AI tools (ChatGPT, Claude, Notion AI) for research and content creation
THE JOY OF WORKING WITH US
* Real ownership, not busywork: You'll own entire campaigns and account lists. Your work will directly generate pipeline and revenue for the company.
* Mentorship that matters: Work directly with Benedikt ("Mr. Outbound"), who's laser-focused on building a world-class outbound motion. Weekly feedback, clear KPIs, and hands-on coaching.
* Modern work culture: Hybrid flexibility, AI-native workflows (you'll use Notion AI, ChatGPT, and other tools daily), async collaboration, transparent metrics.
* Career trajectory: Outbound marketing skills open doors to BDR, sales, demand gen, and growth marketing roles at top SaaS companies. This is a launch pad for your career.
* Compensation & benefits: Competitive working student salary (€15-17/hour based on experience), flexible hours around your study schedule, modern tech setup, team events, learning budget.
Job Location
Pforzheim, Berlin (hybrid)
Benefits
What you'll learn & gain
* Hard skills:
o B2B demand generation and account-based marketing (ABM) strategies
o Prospecting, lead research, and data enrichment techniques
o Copywriting for sales and marketing (emails, LinkedIn messages, landing pages)
o CRM systems, sales engagement platforms, and marketing automation tools
o Campaign analytics and conversion optimization
o AI-powered research and outreach (prompt engineering for sales/marketing use cases)
* Soft skills & career development:
o How to think like a buyer and understand customer pain points
o Persuasive communication and storytelling for business audiences
o Collaboration between Sales and Marketing teams (the "smarketing" model)
o Data-driven decision-making and experimentation mindset
o Weekly mentorship from Benedikt (outbound lead) and inclusion in marketing strategy sessions
* Network & exposure:
o Work directly with BDRs, AEs, and Marketing leadership—see how high-performing sales teams operate
o Understand the full funnel: from cold outreach → qualified lead → demo → closed deal
o Build relationships with our international team and learn from seasoned GTM professionals
o Letter of recommendation and LinkedIn endorsement upon successful completion
About us
FactFinder empowers eCommerce businesses to achieve more – driving higher conversion rates and customer loyalty through AI-powered product discovery and search. Trusted by more than 2,000 B2B and B2C online shops worldwide, we help millions of shoppers quickly find the most relevant products every day.
Backed by a committed and responsive local team, FactFinder delivers flexible, customized solutions to tackle today’s challenges and prepare for tomorrow’s growth. With offices across Europe, we are dedicated to your success. Learn more at .