And the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.
The Division of Communications and Advocacy (DCA) works to strengthen UN Women’s position as a partner of choice for gender equality and the empowerment of women (GEWE) among governments and private sector actors around the world. The Division does this by positioning GEWE in the intergovernmental and multilateral fora, and engaging with governments and private sector corporations, foundations and individuals as policy, programme and resource partners.
The Communications & Advocacy Section at UN Women Headquarters in New York supports the positioning of women’s empowerment and gender equality as key issues on the international agenda and establishes UN Women’s role as the global authority in this context. This entails developing and promoting high-quality content, communicating about UN Women’s work through digital and social media and engaging a global audience online.
Under supervision of the Head of Social Media, the Social Media Specialist coordinates and oversees social media policies, strategies and activities of UN Women especially as they related to the Bejing30 campaign and provides guidance and training to colleagues in the field and at Headquarters (HQ).
Develop and implement social media strategies around large events, initiatives and corporate priorities:
Develop and implement social media strategies in line with overall communications plans for campaigns and other relevant international days and commemorations, such as International Women’s Day or the 16 Days of Activism against Gender-Based Violence
Oversee the development of social media assets for campaigns and events in collaboration with colleagues across the social media, multimedia, media and editorial teams.
Develop and disseminate social media packages for campaigns, relevant international days, UN commemorations and large events.
Provide analytics and reports on social media implementation around specific campaigns.
Coordinate social media partnerships. Manage daily social media outreach and engagement around UN Women’s work and the issues of gender equality and women’s empowerment:
Oversee daily messaging and outreach on UN Women’s global social media platforms (X, Instagram, Facebook, LinkedIn, TikTok) and to increase visibility of the organization’s work and its issues.
Ensure daily monitoring, community management and engagement on UN Women’s global social media platforms.
Ensure an increase in UN Women’s social media audience and engagement.
Provide regular analytics of social media outreach;
Supervise consultants supporting social media outreach;
Research new tools for social media management and analytics, and leads the procurement processes as appropriate.
Monitor UN women field office social media account and amplify content on global channels as appropriate to ensure global representation. Provide technical and administrative support and advice on social media account management to colleagues across regions
Manage access to social media tools and accounts for colleagues across regions to enable global activations.
Support the maintenance of files and records related to social media management
Provide regularly updated social media guidance notes on the use of the different platforms;
Provide training to UN Women staff in the field on the use of social media for UN Women as well as personal accounts;
Deliver presentations for other UN agencies/ departments to increase visibility of UN Women’s social media work. Expert level knowledge of major social media platforms and proven experience in strategic social media outreach at the international level;
Proven ability to develop and implement large-scale social media strategies and campaigns;
Excellent writing and editing skills and demonstrated experience in social media content production:
In-depth understanding of integration of multimedia element in social media content production;
At least an advanced university degree (master’s or equivalent) in Communications, Journalism, International Affairs, Political Science or related field is required.
At least 5 years of experience in social media at the international level;
Experience in developing and implementing social media strategies and campaigns is required;
Experience in writing, editing, content production and dissemination for social media audiences at the international level is required;
Experience using advanced tools for social media management and evaluation, including content management systems and social media publishing tools, such as HootSuite, is required;
Experience producing and interpreting social media analytics to inform content production is required. Written and oral fluency in English is required.
Knowledge of French or Spanish is desirable.
Knowledge of other UN language (Chinese, Russian and Arabic) is desirable. If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.