About HOLY
About HOLY
* HOLY is the soft drink revolution: With our powdered drinks HOLY Energy, HOLY Hydration and HOLY Iced Tea you get amazing taste across 50 flavors while maintaining a good conscience for your body & the environment.
* Over 2M loyal customers: Started in a shared apartment by three best friends we have scaled to Europe’s fastest growing consumer brand and our cult-like community the HOLY Squad loves it: 4.6 stars on speak for themselves.
* From D2C to Global Omnichannel: In less than four years we’ve profitably scaled HOLY to more than 150M D2C revenue in DACH, FR and the UK. Now scaling our retail business we’re on an exciting transition to becoming a true omnichannel rocketship.
* We are still just getting started: Backed by the world’s best consumer investors we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 100 people aims high (Coca-Cola we’re coming for you!).
About the Position
As Head of E-Commerce you’ll take ownership of HOLY’s shop and marketplace experience at one of Europe’s fastest-growing consumer brands already over 100M in revenue and scaling toward 1B by 2028 with US expansion ahead.
You’ll lead both the strategic direction and day-to-day execution of our E-Commerce team shaping customer journeys, driving conversion and AOV, and building the platform infrastructure that powers growth across D2C and marketplaces like Amazon and TikTok Shop.
You’ll be a coach, builder and problem-solver helping your team deliver smarter, faster and with quality. You know when to step in when to support and when to clear the way.
As HOLY moves from a high-performing D2C brand toward a global omnichannel player this role sits at the core of our commercial strategy. You’ll collaborate closely with Brand, Tech, Ops, CRM and Growth and help turn our shop from a delivery function into a strategic growth lever.
Core Responsibilities
* Customer Experience Ownership
Champion the ideal customer journey clear, inspiring and effortless. Be the internal advocate for our users ensuring every touchpoint feels intuitive, premium and on-brand. Translate friction into flow and optimize each step of the experience for trust, clarity and emotional connection.
* Conversion & Funnel Ownership
Own the entire digital customer journey from discovery to post-purchase across both our D2C shop and key marketplace channels like Amazon and TikTok. Use funnel data, user insights and your own judgment to prioritize what drives AOV and CVR. Spot what moves the needle and move quickly.
* Shop Operations & Delivery Quality
Ensure error-free on-time execution of campaigns, features and content across both the shop and marketplaces. Enforce robust QA, go-live and ticketing processes. Work hands-on when timelines or quality are at risk. Manage coordination with external partners and agencies where needed.
* Team Leadership & Process Building
Build, coach and lead a high-performing E-Commerce team. Set rituals, sprint habits and feedback standards. Drive ownership but lead hands-on when needed.
* Platform & Feature Ownership
Own the shop roadmap from briefing to rollout. Prioritize features that improve UX, stability and conversion. Bring clarity when the path forward is unclear across stakeholders and partners.
About You
Core Mindset & Qualities :
* You care deeply about creating thoughtful user-centered experiences that feel intuitive and premium.
* You enjoy building systems and processes that enable great work and improve what’s not working.
* You lead through clarity, trust and empathy, not control.
* You work proactively and independently but know when to ask, align or support others.
* You take ownership of outcomes and raise your hand when something needs fixing.
* You’re excited to help shape what E-Commerce looks like inside one of Europe’s fastest-growing D2C brands.
Experience & Expertise :
* You have senior-level experience in E-Commerce, Digital Product or CRO, ideally in a D2C or omnichannel setup.
* Experience working closely with Shopify Plus product teams and creative functions.
* Deep understanding of UX conversion levers and customer journeys.
* Confident managing people: you’ve supported team growth, coached individuals and built high-performing working models.
* You’ve led cross-functional teams and know how to build structure beyond day-to-day task coordination.
* Strong judgment in prioritization, you’re outcome-focused and comfortable with MVP thinking.
* Analytical skills: you don’t rely only on KPIs but you know how to use data (GA4, Clarity, A/B tests) to drive smart decisions.
* You bring both strategic perspective and a hands-on, "let’s fix it" mindset.
Our Offering
* Make a real impact: Shape one of the most strategic growth drivers at HOLY; our shop is more than a storefront, it’s a brand platform and sales engine.
* Speed & ownership: Act with autonomy and momentum and lead initiatives that directly influence revenue, customer experience and long-term success.
* Strong leadership exposure: Report directly to the Director of Operations and work closely with founders and cross-functional heads on high-leverage topics.
* Ambitious, down-to-earth team: Collaborate with kind, sharp people who really care.
* Modern setup: Berlin Prenzlauerberg office, flexible hybrid working model with opportunity to work 30 days/year from abroad.
* Competitive comp: Strong salary and equity package.
* A product worth building: Just check our reviews — people really love this stuff.
The Process
As we are experiencing rapid growth and have ambitious plans the optimal start date for the position is today. Nonetheless we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.
* Getting to know you: You will have a 30-minute screening interview with Luca, our Talent Partner, where you will talk about HOLY, the position, your experience and see if our expectations match.
* Hiring Manager Interview with Moritz, our Operations Director
* Case study: As soon as you have successfully completed the first interviews you will receive a case study.
* Advanced discussion: In this on-site meeting the team will discuss your case study with you and answer questions in our office.
* Founder interview: As a strong cultural fit is important to us you will have a final meeting with one of our HOLY Founders. This gives both you and us the opportunity for a final check.
* Job offer and decision: If everything goes well you will receive an offer and we are ready to embark you on this journey together with you!
* Typically this process should take around 2-3 weeks.
Any questions or concerns
If you have any questions or feedback please send an email to .
About us
Holy Energy GmbH (HOLY)
Saarbrucker Str. 37
10405 Berlin
Disclaimer
EN: Holy Energy GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. If you have a specific need that requires assistance in the application process please reach out to our People Team at .
DE: Holy Energy GmbH ist ein Arbeitgeber der Chancengleichheit fördert und sich dafür einsetzt gleiche Beschäftigungsmöglichkeiten unabhängig von Rasse, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast die Unterstützung im Bewerbungsprozess erfordern wendest du dich bitte an unser People Team unter .
Required Experience :
Director
Key Skills
Digital Marketing, Marketing, Google Analytics, Growing Experience, Conversion Optimization, Google AdWords, Hybris, Magento, Account Management, SEO, E-Commerce, Analytics
Employment Type : Full-Time
Experience : years
Vacancy : 1
#J-18808-Ljbffr