JOIN OUR TEAM
The Westwing brand is our most valuable asset. As a pioneering e-commerce company, we have built a strong foundation and now it’s time to elevate our premium positioning and drive greater impact. As Director of Brand Development & Media, you will take this function to the next level, shaping strategy, increasing effectiveness, driving efficiency and ensuring a powerful and consistent brand presence across all touchpoints. Reporting directly to the CMO, you will lead a team of five senior professionals and collaborate closely with key stakeholders. This position is unlimited and located in Munich .
WHAT YOU'LL DO
1. lead and define Westwing’s brand strategy, ensuring a strong, coherent brand identity across all touchpoints
2. develop and execute impactful brand awareness campaigns, enhancing brand perception and engagement
3. identify key opportunities to strengthen brand value and increase brand talkability
4. build a robust Consumer & Market Insights (CMI) function to provide strategic direction and fuel brand growth
5. develop a new media strategy and implement an effective media plan across all markets
6. create and refine brand guidelines, ensuring consistency across all communication channels
7. establish a compelling roadmap for brand partnerships and sponsorships, reinforcing Westwing’s premium positioning
8. ensure the continuous evolution of our brand and marketing approach in response to changing market conditions and consumer needs
9. foster a culture of creativity while maintaining strategic discipline, operational excellence and high performance
YOU COME WITH
10. 10+ years of experience in strategic and operational brand management, brand architecture, narrative development, and communication strategy for leading consumer brands
11. proven leadership experience, successfully managing and inspiring senior-level experts and teams paired with a passionate and empathetic and hands-on leadership style
12. strong expertise in strategic planning, negotiation, and execution of media plans
13. experience in digital units or e-commerce is a strong advantage
14. an entrepreneurial and solution-oriented mindset, with the ability to think strategically while also being hands-on
15. a visionary and proactive approach, with a strong ability to integrate new technologies, drive innovation, and effectively prioritise in a fast-paced environment
16. deep enthusiasm for premium brands, particularly in design, fashion, beauty, and interiors
17. fluency in English (German would be a plus) paired with excellent communication skills
WHY WESTWING
Aside from our awesome team and shared purpose we offer a variety of additional benefits. Come work with us and get:
18. an inspiring, international, informal and nonpolitical environment for you to take ownership and grow your career
19. a unique culture based on trust, support, and collaboration where we foster open communication with our biweekly Company All-Hands, feedback channels like Officevibe and regular Q&A sessions
20. flexible working mode: roughly 60% remote, 40% in-office working policy
21. up to 4 weeks temporary work-from-anywhere per year
22. 30 days of paid vacation per year
23. a beautiful, centrally located and dog-friendly office with free beverages, cafeteria with different lunch options, open spaces and sunny terrace
24. 40% off Westwing Collection in our shop, 25% off all third-party brands, 10% family & friends voucher, Westwing Vouchers for special occasions
25. regular and legendary company and team events like Movie Nights, Oktoberfest, Summer Parties, and more
26. health and wellbeing offerings including sports membership, mental health support and coaching, vaccinations, skin checkups and more
27. discounted green mobility options with public transport or JobRad
28. company daycare “Westwing Wichtel” next to our HQ office and cooperation with Elly & Stoffl, a multilingual daycare with several locations in Munich
29. subsidized company pension scheme
30. “Social Impact Day” to use for doing good for environment and/or society