ABOUT US
Pivotal London are proud to have partnered with Ancient + Brave, a mission driven wellness brand with an award winning range of collagen, blends and supplements. They started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.
They are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women's health.
Their vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.
As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe's Fastest Growing Companies, 2025.
Want to be a part of a team that's shaping the future of health and wellbeing?
We'd love to have you
THE ROLE
We are looking for an experienced Brand Manager to support Ancient + Brave's ambitious growth trajectory in Europe, with an initial focus on Germany. In this role, you'll help deliver best-in-class brand building strategy, bold marketing communications with creative to match and NPD launches that expand our loyal customer base.
This is a pivotal role that touches every part of our marketing mix, from executing market activations to launching innovation, and owning all brand collateral. You'll be an integral part of the team, working collaboratively and cross-functionally at all levels and with all departments (Content, Design, ECommerce, Partnerships, Nutrition, Retail, Events and Innovation) as well as external agencies and partners.
The role reports to the Marketing Director (Europe) and will be based in Germany. If you are a creative and strategic marketer with an entrepreneurial spirit, we want to hear from you.
Key Responsibilities:
1. Brand Guardianship:
* Ensure consistency in brand messaging, visual identity and brand voice across all channels and marketing materials - ensuring alignment with brand guidelines.
* Develop template materials for B2C partners and trade marketing.
* Oversee the creation of brand assets, including videography and photography.
2. Brand Strategy Support:
* Support in executing brand strategies aligned with the company's overall objectives.
* Constantly reflect on the brand's positioning, value proposition, and target audience (learning and refining where needed).
* Be the 'voice of the consumer' in the process, ensuring we design solutions to meet their needs.
* Engage with and manage consumer insight available, including brand tracking & social listening data - to learn more about their needs and wants, test assumptions and support the Marketing Director in turning it into insights to help shape brand activity.
* Support in conducting market research (when needed) to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.
3. Marketing and Advertising:
* Lead on identifying and executing relevant brand partnerships in Germany, that can benefit the brand on a global level.
* Plan and execute key partnerships with wellness businesses (e.g. yoga studios & gyms) as well as female networks & communities.
* Own the podcast media plan and budget, developing scripts and evaluating performance.
* Manage the production and delivery of assets for paid advertising, especially digital.
* Represent the brand at events across Germany, helping to sample products and expand our network within our target group.
* Execute and implement marketing campaigns to increase brand awareness and drive customer acquisition.
* Manage advertising initiatives across various channels as the brand grows, including digital, print, outdoor and TV/AV.
* Evaluate campaign performance and build out the brand reporting function, setting clear objectives and KPIs and sharing insights for continuous improvement.
* The initial focus of this role will be the German market, with scope to take on other territories in the future.
4. Project & Team Management:
* Manage multiple projects seamlessly and have a meticulous attention to detail.
* Work closely with the wider brand, shopper/trade marketing and commercial teams to ensure seamless, end-to-end integration across all channels & productive working relationships.
5. Budget Management:
* Support in managing the brand's marketing budget, ensuring efficient allocation of resources and maximum return on investment.
WHO YOU ARE
To be successful in this role, you will need the following skills / knowledge / experience:
* Proven experience in brand marketing, ideally within the wellness industry, with D2C consumer brand (s) and but open to agency side brand building experience.
* Strong project management skills with a track record of delivering multi-channel campaigns.
* Ability to seek out and develop new opportunities for brand building, using existing networks and consumer insight available.
* Creative thinker with experience in developing and executing bold marketing communications.
* Excellent stakeholder management skills, with the ability to collaborate cross-functionally.
* Passion for consumer insights and data-driven decision-making.
* Have a number of commercially successful and highly regarded creative campaigns and NPD launches under your belt
* A good understanding of key brand metrics and an ability to interpret data and ask the right questions.
Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:
+
Hungry
: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.
+
Humble
: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values
+
High Performing
- Effective. Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self-care.
+
Hustle
: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.