Job Description:
The Impact You’ll Make in this Role
As an Energy Vertical Marketer (m/w/*), you will help drive global penetration of total 3M solutions by strengthening our relationships with Key Accounts. This will be accomplished through in person and digital marketing activities. You will own the overall Energy vertical marketing plan and execute on campaigns by working closely with Vertical Portfolio Leaders, Platform Organization and Marketing Center to ensure seamless delivery of your customer engagement objectives on a Global and Area basis.
You will be assigned key accounts from which to gather vertical market insights and manage engagement activities tailored to their business needs working closely with the Key Account Leaders. Your end goal is to educate and energize our customers with 3M solutions and drive awareness in the Energy industry.
As an Energy Vertical Marketer, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
1. Own the Energy vertical marketing plan in alignment with the portfolio leaders.
2. Design and lead account-based marketing strategies and tactics for our Key Accounts. These will be a critical element of the Vertical Marketing Plans and contain both in person and digital engagement.
3. Lead branding, communication and required content creation for Key Account engagement
4. Developing, scheduling, communicating and executing our prioritized customer engagement activities such as Events, Tech Days, Executive Level Engagements and Solution Workshops.
5. Measuring and optimizing the performance of our ABM campaigns to maximize the impact and ROI.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
6. Bachelor’s degree or higher
7. Fundamental experience in segment marketing or marketing communication, preferably in a global team
Additional qualifications that could help you succeed even further in this role include:
8. Master's degree in engineering or technical marketing from an accredited institution
9. Skills include value selling, cross functional collaboration and strategic planning/execution.
10. Demonstrated Market Research, Information Analysis and Technology Comprehension
11. Account Based Marketing experience using both in person and digital techniques
12. Experience in activating area or global marketing campaigns
Travel: May include up to 20% [domestic/international]
At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people! This Job ad is addressed to all potential candidates. As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.