Overview DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50/50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.
JOB PURPOSE
This role is part of our Experience & Engineering team in Germany. We combine technology and experience design to create emotive yet conversion-focused ideas, products, and campaigns at scale and speed. Our specialty is digital experiences and communication that change perceptions and shape new behaviours to make a difference in the market.
As Head of Content Strategy you will translate complex business and brand goals into high-level content ecosystems, defining the strategic "Source of Truth". From comprehensive audits and Tone of Voice frameworks to sophisticated content plans. While you set the vision and the roadmap, experienced copywriters and UX writers do the execution. In this role, you are not just a writer; you are a consultant shaping high-impact content that resonates with human audiences and agents, mastering the balance between traditional SEO visibility and the emerging standards of Generative Engine Optimization (GEO).
Responsibilities Architect of Digital Content Ecosystems : Translate high-level brand and business strategies into actionable content roadmaps, ensuring every digital channel serves a specific purpose in the user journey.
Consult & Audit with Authority : Lead deep-dive content audits to identify gaps and opportunities, providing clients with data-driven recommendations that align their legacy content with business objectives and new requirements.
Define the "Source of Truth" : Develop comprehensive Content Guidelines and Tone of Voice (ToV) frameworks that act as the strategic North Star for both internal creative teams and clients' in-house departments.
Future-Proof Content for LLMs & Search : Strategize high-impact copy that ranks beyond traditional search engines and is architected to perform in the age of Generative AI and Large Language Models.
As Head of Content : Build the foundation for growth by managing complexity and strengthening team skills. Anchor standards that ensure delivery excellence through cross-location and cross-disciplinary collaboration.
What You Bring Experience : 10+ years of experience in content strategy and leadership, with deep expertise in digital product environments and complex ecosystems rather than traditional advertising.
Portfolio : A proven track record of content strategies and playbooks—from auditing and strategic frameworks to implementation and governance.
Communication : Ability to turn abstract strategies into compelling pitches, consult with authority, and build trust for long-term partnerships.
Tech Savvy : Awareness of latest tech trends and capabilities beyond buzzwords (digital platforms, digital channels, AI transformation).
Language : Comfortable communicating in German and English at C1 level.
We Offer Flexible, hybrid working policy (1-2 days at the office, depending on location).
Company pension scheme.
€50 personal monthly allowance via our dedicated benefits apps for use across daily expenses and lifestyle perks.
Lease bike options / JobRad and 25% subsidy for the Deutschlandticket.
Occasional breakfast/lunch at the office, Smoothie Tuesdays.
Health contribution through the OpenUp platform.
Future Benefits – Exclusive access to sustainable, healthy products at attractive deals.
Social events and opportunities to connect with colleagues through organised activities.
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at The Lovies and The Webby Awards.
Work with awesome clients of various sizes and industries.
Opportunities for skill development through training, development, and certifications.
Global annual DEPT® Cares Month to support local charities.
We are a Growth Invention company built to help the world’s most ambitious brands grow faster. We operate at the intersection of technology and marketing, pioneering ideas, acting fast, and moving further because standing still is not in our DNA.
We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.
At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.
DIVERSITY, EQUITY & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide. We believe in giving everyone a fair chance to shine. We also encourage reaching out to discuss reasonable adjustments during the recruitment process and time with us.
Want to know more about our commitment to diversity, equity, and inclusion? Check out our efforts here.
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