Founded in 1996, mobile.de disrupted the status quo of buying and selling cars as the first online vehicle marketplace. Today, we are Germany's largest vehicle marketplace with around 1.4 million listed cars, commercial vehicles, motorcycles and e‑bikes. Both private customers and more than 40,000 registered vehicle dealers use the platform and benefit from 108 million customer visits per month. As a one‑stop shop, mobile.de's offering includes financing and leasing solutions in addition to buying and selling – and we will not stop innovating. If you are driven by an eagerness to learn and a passion for collaboration, then we should get to know each other. What We Offer Meaningful Work: A diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers and shape the future. Embracing AI: We are at the forefront of integrating cutting‑edge AI technologies into our operations. You'll work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. Growth and Development: We offer lots of development and training opportunities and provide a budget for our team members. Connection and Inclusion: We believe in making meaningful connections and creating an inclusive atmosphere with opportunities to connect both in day‑to‑day work and through social team activities (online and offline). What You’ll Do & Who You Are We are seeking a seasoned Head of Public Relations to join our Marketing Leadership team and report directly to the Chief Marketing Officer. In this role, you will lead our PR function and develop strategic communications programs that elevate mobile.de’s brand and support our business growth. The ideal candidate is an experienced PR leader with deep automotive industry knowledge and fluent German language skills. Key Responsibilities Strategic Communications & PR Planning: Lead the development and execution of comprehensive PR and communications strategies that align with mobile.de’s business objectives. Oversee campaign planning and PR initiatives (press releases, announcements, events) to effectively tell our story and drive brand awareness. Media and Stakeholder Relations: Cultivate and manage strong relationships with journalists, media outlets, analysts, and key industry stakeholders. Act as a company spokesperson when needed, securing positive media coverage and ensuring consistent, on‑message communication. Crisis Communications: Develop and implement crisis communication plans to protect and defend mobile.de’s reputation in high‑pressure situations. Lead the PR response during issues or emergencies, providing accurate, timely information to media and internal stakeholders. Cross‑Functional Collaboration: Work closely with Marketing, Product, Legal and Sales to ensure messaging consistency and support for company initiatives. Serve as the PR advisor for company announcements, product launches, and corporate milestones, coordinating inputs across departments. Team Leadership: Lead, mentor, and inspire both the Senior PR Communications manager and the PR agencies. Set clear objectives, delegate tasks, and foster a high‑performance culture focused on quality and collaboration. Manage workflow and resources to ensure efficient execution of all PR activities. Requirements Experience: 7–10 years of progressive public relations or communications experience, with a proven track record in senior or leadership roles. Prior experience managing a PR or communications team is essential. Leadership Skills: Demonstrated ability to lead and motivate internal direct reports and a team of PR agencies, to set strategic direction and drive results. Strong project‑management and organizational skills are required. Language Skills: Native‑level fluency in German and excellent written and verbal English skills. Exceptional communication and presentation abilities in both languages. Automotive Sector Experience: Significant experience in the automotive industry or related mobility sector is required. Familiarity with automotive market trends and media landscape will be crucial. Stakeholder Management: Excellent interpersonal skills with the ability to manage relationships across multiple internal and external stakeholders. Proven skill in collaborating with senior executives and cross‑functional teams is a must. Education: Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Marketing, or a related field (preferred). Benefits 28 days paid time off. €50 monthly transportation/mobility allowance. Development budget and access to coaching. Up to 12 (non‑birth parent) or 20 (birth parent) weeks of fully paid parental leave. Online and offline library for continuous learning. Attractive base salary and participation in annual incentive plans. Work from anywhere – up to 20 days per year from wherever you feel most productive. 24/7 Employee Assistance Programme for you and your immediate family. Referrals increase your chances of interviewing at mobile.de by 2x. mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing Industries: Technology, Information and Internet #J-18808-Ljbffr