Purpose & Overall Relevance for the Organization:
Help build and execute the Account Marketing and Activation Plans for a specific Alliance Key Account that delivers significant business growth and improvement in our Brand KPIs. Working in close co-operation with the Alliance Key Account Sales Team with the overall ambition to drive the business and adidas brand positioning at the respective account.
Key Responsibilities:
* Help define an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
* Execute with excellence the seasonal ‘ Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
* Deliver and execute the AKA activation strategy and roadmap
* In each fascia and through all channels help develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
* Secure the highest share of space, within key destination doors and locations
* Secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
* Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell-out
* Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings ensuring smooth process.
* Understand product, customer and consumer needs from the European markets and all channels
* Where appropriate, support SMU and franchise creation / development
* Represent the brand activation point of view both internally and externally
* Responsible and accountable for the execution and implementation process for toolkits needed, from briefing customer requirements to instore deployment (excluding creation)
* Closely co-operate with Global and Europe Brand teams to secure a best practice level of implementation of global/EU strategy
* Conduct relevant reporting activities to measure the efficiency and commercial success
* Manage budgets and costs within agreed measures
* Understand the European consumer retail environment including distribution points, share of buy, competitor concepts and support tools
* Accountable and responsible for the visibility to all markets of AKA brand activation to relevant country and global teams through process management and communication process
Key Relationships:
* Merchandising/category teams
* AKA sales teams
* Global Brands: Category Teams, Business Units
* European Functions: Brand Comms, AKA, Finance/ Demand Planning, Business Development, local Brand Activation colleagues.
* Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities :
* High professional maturity
* Highly collaborative with strong communication skills
* High influencing skills and ability to make fact-based decisions
* Strong analytical skills
* Structured, organized and process orientated
* Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
* Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
* Ability to work effectively within a team environment and under pressure
* Intermediate to advanced skills in MS Office
* Fluent in English
Requisite Education and Experience / Minimum Qualifications:
* University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
* Category Management/ Ranging/ Merchandising Experience or account marketing / sales: 3 years